For the second time Russia has become a country hosting athletes from all over the world for the Olympics. In 1980, Russia hosted the Olympics in Moscow for the first time - it was the 22nd Summer Olympic Games. The lucky talisman of the Summer Moscow Olympics was the bear cub Misha, who flew into the cloudless sky in a balloon on the closing day of the Olympics.
For the second time, Russia has the honor of hosting athletes from all over the world at the Olympics. At the 119th session of the IOC in Guatemala, it was decided to select the Russian city of Sochi to host the Winter Olympic sports competitions. The Winter Olympic Games scheduled by the International Olympic Committee will be held in Sochi from 7 to 23 February 2014
Not only the Black Sea resort of Sochi, but the whole country is preparing for the main sports festival. The scale of construction that unfolded on the territory of the city of Sochi, and in nearby cities and towns of the Krasnodar Territory, is grandiose.
Not only the members of the IOC Commission, but also all Sochi residents see with their own eyes how quickly and efficiently the construction of Olympic facilities is going on - Ice Palace, mountain tourist center, palace winter sports, arena and many others.
The old highways of the Krasnodar Territory have been expanded and new roads leading to the Olympic venues have been laid, new sports hotels, hotels, cottages in Sochi have been built, which are ready to receive both athletes and fans of the future Winter Olympics.
What will be the main mascot of the Winter Olympics in Sochi? This issue was actively discussed by the whole of Russia, thousands of drawings of future mascots made by both professional artists and, simply, amateurs, appeared on the Internet and in the media.
Olympic mascot should reflect the motto Olympic Movement – "Citius, Altius, Fortius!"- and the very principle of the Olympics, which was defined in 1896 by Pierre de Coubertin:“The most important thing in the Olympic Games is not victory, but participation, just as in life, the most important thing is not triumph, but struggle.”
Since childhood, it seems to us an inhabitant of the North Pole and the polar Arctic. A strong, fast and graceful animal can easily be the winner of curling, bobsleigh, luge, competitions in speed skiing and skating.
No less interesting is the second character - graceful, light and flexible. snow leopard.
In the animal kingdom, this is the fastest animal, its running speed is 16 - 18 meters per second. For him, 8-10-meter long jumps and 4-meter high jumps are easy and common. The leopard is the most perfect cat that lives in the mountains of the Caucasus, easily and freely climbs rocks and trees, as if on the ground.
Yielding to a lion and a tiger in size, the leopard always wins in dexterity and swiftness of movements, it has an instant reaction and a lightning attack.
hare love for a light and cheerful disposition, readiness to always come to the rescue. It is known that in the wild, hares will always feed not only their own, but also strangers hares left without a mother. The hare knows how to be friends, take care and win over.
In the Sochi House of Olympic mascots, guests of the Olympics will get acquainted with Luchik and Snezhinka - mascots
On September 1, 2010, the All-Russian competition of mascots for the Olympic and Paralympic Games was opened, which will be held in 2014 in Sochi.
The winner of the contest will be chosen by popular vote on February 7, 2011, exactly three years before the start of the Sochi Games.
The competition is held in two categories - "Olympic mascot" and "Paralympic mascot". The image must necessarily be the result of the creative work of the participant. The drawing can be made both in color and in black and white using any technique, including computer graphics. Any citizen of Russia permanently residing in the country can take part in the competition. To do this, from September 1 to December 5, 2010, send your creative work and a completed questionnaire to the Sochi-2014 Organizing Committee.
Entries will be accepted as
on the competition website www.talisman.sochi2014.ru, so
and by mail - 105275, Moscow, post box "Talisman Sochi 2014".The winners of the contest will receive certificates for two tickets to the opening of the XXII Olympic Winter Games or the XI Paralympic Winter Games 2014 in Sochi, depending on the nomination in which they win.
Before the opening ceremony and the start of the main sports festival There are only a few hours left of the year. The Olympic flame was carried through all the cities and back streets, it even visited space, and the store shelves are full of numerous "Olympic souvenirs". They are everywhere, from spoons and envelopes to bed linen and lanterns, as well as the symbols of Sochi 2014: White Bear, Bunny and Leopard. In 1980, the main symbol of the country was a completely different Bear - the Olympic Bear.
A bit of history
The talismans of the 1980 Olympics were Mishka, who was chosen, as they say, by the whole world. Vasily Peskov, the host of the popular TV show in the USSR “In the Animal World”, turned to the audience with a request to express their opinion. More than 40,000 letters were sent to the transfer address. Among the candidates were: a bison, a bee, an eagle, a horse, a dog and even a rooster. The bear cub won over its competitors by a significant, over 80%, margin.
Then a competition was announced for the best image of an Olympian bear. Victor Chizhov's version won - a smiling Mishka with a buckle belt in the form of Olympic rings. But the Games-80 in Moscow had another talisman, which few people know and remember. Vigri the seal symbolized the yachting competitions that took place as part of the 1980 Games in Tallinn.
Symbols of Sochi-2014 or Bear stays
And this time the official symbol was chosen by the whole country. But they used more modern technology as a platform for choosing: the Russians spoke out using SMS voting.
Three animals won at once: Leopard, Polar Bear and Bunny. Each hero of the Games-14 was "prescribed" an individual character.
The white leopard Barsik is a strong and hardy animal that lives in the Caucasus mountains. He is a connoisseur of mountain slopes and an excellent climber. The leopard protects the nearest villages from bad weather, and in free time teaches his friends to snowboard.
Bunny's name is Strelka. She is active and manages everything: go in for sports, study "excellently" and help her mother with the housework at the Lesnaya Zapruda restaurant. And Zayka, together with Dima Bilan, sang the song "About Hares" and this helped her close the top three voting leaders.
The White Bear bears the name Polus, its talisman has the same complaisant and kind character as its predecessor, the symbol of the 1980 Olympics. bear best friend children, gives them his care and respect. Ray and Snowflake were chosen as the symbols of the Paralympic Olympic Games.
Olympic Marketing
In the days of the Olympics-80, souvenirs with its symbols were sold for a few kopecks, today prices have increased significantly, but the symbols are still in demand.
A watch with the symbol of the Games-80 can be purchased for 10,000 rubles, and a badge for 1,000 rubles.
Panel with Olympic Bear for lovers of nostalgia will cost 9,000 rubles.
And the owners are ready to give a flag with symbols for 1,500 rubles.
Modern symbols - the White Bear, the Leopard and the white Bunny can be found literally everywhere. And the price tag, meanwhile, is equivalent to the one at which “rarities of the 80s” are already being sold.
A teddy bear of only 32 cm costs 1,500 rubles on one of the "Olympic" sites.
A soft pillow in the car 1,000 rubles.
The anthem of the Sochi 2014 Olympics is a very important symbol of it. It is performed twice: on the opening day and on the closing day of the Olympic Games. The authors of the Sochi 2014 anthem were Karen Kavaleryan and Nikolai Arutyunov. Anna Netrebko will perform the anthem at the opening ceremony.
In the fall of 2012, the official slogan was introduced: “Hot. Winter. Yours." Translated into English language the slogan of the Games sounds no less impressive: “Hot. Cool. Yours.
Interbrand was the main developer of the Sochi 2014 logo. The emblem is a mirror image of "Sochi" and "2014". As well as Olympic rings with the element "ru". The inscriptions on the emblem "Sochi" and "2014" symbolize the climatic polarity of Sochi. The "ru" element means the Russian domain zone.
Another integral symbol of the 2014 Sochi Olympics. The text of the athletes' Olympic oath: "On behalf of all athletes, I promise that we will participate in these Olympic Games, respecting and observing the rules by which they are held, in a truly sporting spirit, for the glory of sport and in the name of the honor of our teams."
The Olympic medals were developed by the domestic jewelry company Adamas. Alloy Composition Olympic medals known:
1. Gold medal - an alloy of 92.5% silver 6.16% copper and 1.34% gold. The top is pollinated with high quality gold plating.
2. Silver medal - an alloy of 92% silver and 7% copper.
3. Bronze medal - an alloy of copper with tin and zinc.
In general, there is no reason not to win.
Olga Lyubimova
Olympic Games are a major sporting event in which thousands of athletes from all over the world compete in various types sports. There are two variants of this international sporting event- Summer and Winter Olympic Games, which take place alternately every two years.
History of Olympic Games.
The modern Olympic Games are the embodiment of the idea of the Frenchman Pierre de Coubertin (1863-1937), a public figure, historian, writer, teacher, sociologist, who was inspired by the ancient Olympic festivals. Many attempts were made to revive the game, but only Coubertin's efforts were successful in the late 19th century. The International Olympic Committee was founded in 1894 and the first modern Olympic Games were held two years later in 1896 in Athens.
You will learn about where, when and by whom the first Olympic competitions of antiquity were held in the OLYMPIC AND PARALYMPIC GAMES section.
Symbols of the Olympic Games.
Wide choose Olympic symbols proposed for the games: badges, flags, flames and other symbols used by the International Olympic Committee to promote the Olympics throughout the year and especially during the games.
Olympic motto consists of three Latin words -
Literally, this means "Faster, higher, braver."
However, the most common translation is "Faster, higher, stronger"(in English - Faster, higher, stronger). The three-word phrase was first spoken by French priest Henri Martin Didon at the opening of a sports competition at his college. Coubertin liked these words, and he considered that these words reflect the goal of athletes all over the world.
Initially, the revived Olympic Games had only emblem and flag.
The five intertwined rings that appear on the flag of the Olympics are known as the Olympic rings. These rings are colored blue, yellow, black, green and red and intertwined with each other. They are the symbol of the Olympic Games. The Olympic rings were designed by Pierre de Coubertin in 1912. There is no evidence that Coubertin associated the number of rings with the number of continents, but it is believed that five rings are a symbol of five continents: America, Europe, Asia, Africa and Australia.
The Americas are treated as a single continent, while Antarctica and the Arctic were not taken into account.
The meaning of the Olympic rings, in accordance with the decision of the International Olympic Committee, is to reinforce the idea that the Olympic Movement is an international campaign and all countries of the world are invited to join it. The Olympic Charter recognized the significance of the Olympic rings, stating that they represent the union of the five continents, as well as the gathering of athletes from all over the world at the Olympic Games.
The five Olympic rings were adopted in 1914 and made their Olympic debut in Belgium in 1920.
A white silk cloth with five intertwined rings of blue, black, red (top row), yellow and green (bottom row) embroidered on it.
Accepted on all continents and accompanied to the venue of the games to light the Olympic flame and start the games.
Olympic principle
was designated in 1896 by the founder modern Games Pierre de Coubertin.
“The most important thing in the Olympic Games is not victory, but participation, just as in life the most important thing is not triumph, but struggle.”
Olympic oath.
The text of the oath was proposed by Pierre de Coubertin, later it changed somewhat and now it sounds like this:
“On behalf of all competitors, I promise that we will participate in these Olympic Games, respecting and abiding by the rules by which they are held, in a truly sporting spirit, for the glory of sport and the honor of our teams.”
The oath is also taken by coaches, team officials and sports judges, whose oath text is adapted for these purposes. For the first time the Olympic oath sounded in 1920, and the oath of arbitrators - in 1968 in Mexico City. In 2000, at the Sydney Olympics, for the first time, words about the non-use of doping in competitions appeared in the text of the oath.
Olympic fire. The ritual of lighting a sacred fire comes from the ancient Greeks and was revived by Coubertin in 1912. The torch is lit in Olympia by a directed beam of sunlight formed by a concave mirror. The Olympic flame symbolizes purity, the attempt to improve and the struggle for victory, as well as peace and friendship. The tradition of lighting fires in stadiums began in 1928 (at the Winter Games in 1952). The relay to deliver the torch to the host city of the Games was first held in 1936. The Olympic torch is delivered to main stadium Games during the opening ceremony, where it is used to light a fire in a special bowl in the stadium. The Olympic flame burns until the closing of the Olympics.
Olympic medals. Winner receives gold medal(in fact, this medal is silver, but covered with a relatively thick layer of gold). Second place gets a silver medal, third place gets a bronze medal. The medals are presented at a special ceremony after the competition. The winners are placed on the podium in accordance with the places won. The flags of the countries whose representatives are the winners are raised. The national anthem of the country whose representative is the owner of the gold medal is played.
Talismans
The mascot of the Olympics is the ideological embodiment of what the organizers wanted to say about the Olympic values and the cultural and historical significance of the region where the games are held. It is for this reason that every time the creators of the talisman must go their own way, which will best reflect the ideas future Olympics. For all time, mascots have been animals, dolls, folklore characters and fictional characters.
If in the last century representatives of the local fauna were very popular, then at the end of the twentieth century and the beginning of ours, animals and birds gave way to mythical, folklore or simply fictional characters. The symbol of the Olympics should be bright, memorable, have a name and, most importantly, reflect the history and spirit of the place where the games are held.
A good mascot should be flexible: look equally good in electronic and print media, and also look attractive as a plush toy.
The emblem and symbol of the Moscow Olympics in 1980, of course, is remembered by all citizens of the former USSR. This is “our affectionate Misha”, who, by the way, also had the full official name of Mikhail Potapych Toptygin.
Mountain Rescue Climber Leopard lives in the crown of a huge tree that grows on the highest rock in the snow-capped mountains of the Caucasus. He is always ready to help and has saved the nearby village from avalanches more than once.
Leopard is an excellent snowboarder, he taught this sport to all his friends and neighbors. The Leopard has a cheerful disposition, he cannot live alone and loves to dance very much.
Polar bear With early childhood brought up by polar explorers. It was they who taught him to ski, skate and play curling. But most of all, the White Bear liked to ride sports sleds. He became a real luger and bobsledder, and his friends - seals and fur seals - enjoy watching his victories. Now they organize competitions in these sports together, and they have no time to be bored during the long polar night!
Bunny- the most active inhabitant of the winter forest. Her friends are always surprised - and how does she manage to do everything!? After all, Zaika not only manages to study at the Forest Academy with excellent marks, help her mother in the Forest Dam family restaurant, but also participate in various sports competitions. Bunny assures her friends that she has no secret: she just loves sports very much. She also loves to sing and dance.
The Sochi 2014 Organizing Committee reported that the image of the Olympics was based on the principle of a patchwork quilt - a combination of 28 ornaments from 16 national crafts of Russia.
For all of us, of course, it is obvious why the organizers took the idea of patchwork technique - the unification of various parts into a single whole, this is organic to the principle of international sporting event.
The visual image should convey a huge abundance of feelings and sensations associated with such concepts as Motherland, Family, Culture, Time, Olympics, Peace, Nobility, Friends, Memory, Honor, Dreams, Beauty, Freedom, Pride, Warmth, Joy, Greatness, Reliability, Victory, Creativity, Hospitality, Creation, Future, Russia, Planet Earth.
“Each of the flaps is saturated with the personal warmth of many folk crafts from various regions of Russia: Uftyuzh painting and Vologda lace, Gzhel and Zhostovo enamel, Kubachi patterns and flowers of Pavlovo-Posad shawls, Mezen painting and Khokhloma, Yakut patterns, Ivanovo chintz and others were combined in one blanket characteristic Russian patterns. Thus, we got a completely original and modern visual image of our Sochi Olympics,” Bosco said in an official statement.
And what can we take into service from this pleasant combination of patchwork and the Olympics in Russia?
Make the most of your time:
Read and play sports!
The material was prepared with the help of information:
http://www.olympichistory.info/symbols.htm
http://www.sochionline2014.ru .
Paralympic Games is the culmination of a four-year sports cycle for Paralympic athletes and other participants in the Paralympic movement. The Paralympic Games are the most prestigious competitions for athletes with disabilities, with national, regional and global selections.
Name "Paralympic Games" was originally associated with the term parapledgia (paralysis lower extremities), since the first regular competitions were held among people with diseases of the spine. With the introduction of athletes with other types of disabilities in the Games, the term "Paralympic Games" was reinterpreted as "next to, outside the Olympics": a fusion of the Greek preposition "Para" (next to, outside, besides, near, in parallel) and the word "Olympics". The new interpretation was supposed to testify to the holding of competitions among people with disabilities in parallel and on an equal footing with the Olympic Games.
History of the Paralympic Movement.
The first attempts to introduce disabled people to sports were made back in the 19th century, when in 1888 a sport Club for the deaf.
In 1924, the "Olympic Games for the Deaf" were held in Paris for the first time, the program of which included competitions in athletics, cycling, football, shooting and swimming. However, the development of a worldwide sports movement for the disabled began only in the second half of the 20th century.
The founder of the Paralympic movement is an outstanding neurosurgeon Ludwig Guttmann(Ludwig Guttmann), who was born in Germany and emigrated in 1939 to England. Using his techniques, Guttman helped many soldiers wounded in the battles of World War II return to normal life. Guttman proved in practice that sport for people with physical disabilities creates the conditions for successful life, restores mental balance, and allows you to return to a full life, regardless of physical disabilities.
In 1948, in Stoke Mandeville, Ludwig Guttmann held the "National Stoke Mandeville Games for the Disabled" archery competition among wheelchair athletes, in which 16 former military personnel participated - 16 paralyzed men and women. In London at the same time, the Olympic Games opened. In 1952, the Stoke Mandeville Games received international status.
In 1960, the first Paralympic Games were held at the Olympic sports facilities in Rome. Then it was decided to abandon the practice of unified structures.
The term "Paralympic Games" was first mentioned in connection with the 1964 Games in Tokyo. Officially, this name was approved in 1988, at the Winter Games in Innsbruck (Austria). Until 1988 The Games were called "Stoke Mandeville" (according to the place where the first Paralympic competitions were held).
For the first time, the USSR national team took part in the Paralympic Winter Games in 1984 in Innsbruck, Austria. The team had only two bronze medals, won by skier Olga Grigoryeva, a visually impaired skier. In the Paralympic Summer Games, Soviet Paralympians made their debut in 1988 in Seoul. They competed in swimming and athletics, winning 55 medals, including 21 gold.
In 1989, the International Paralympic Committee was formed.
Since 2000, the Paralympic and Olympic Games have been held by the same Organizing Committee. The organizing committee "Beijing 2008" was the first to start preparing the Olympic and Paralympic Games.
International Paralympic Committee (IPC) is an international non-profit, non-governmental organization that prepares and hosts the Summer and Winter Paralympic Games, World Championships and other international competitions for athletes with disabilities.
Paralympic emblem.
The Paralympic emblem first appeared at the Paralympic Winter Games in Turin in 2006. The logo consists of three hemispheres of red, blue and green colors located around the central point - three agitos (from the Latin agito - “set in motion, move”). This symbol reflects the role of the IPC in bringing together athletes with disabilities who inspire and delight the world through their achievements. Three hemispheres, the colors of which - red, green and blue - are widely represented in the national flags of the countries of the world, symbolize Mind, Body and Spirit. The Olympic rings symbolizing the Olympic Movement are not used in the symbols of the Paralympic Games.
Paralympic flag.
The Paralympic Flag depicts the main Paralympic symbol, the emblem of the IPC, located in the center on a white background.
This symbol highlights the role of the IPC in bringing together athletes with disabilities who continually inspire and delight the world with their achievements. The Paralympic flag may only be used on official events sanctioned by the IPC.
Paralympic anthem.
Since 1996, the anthem of the Paralympic Games has been a composition by Thierry Darnis called "Anthem of the Future".
Paralympic motto.
Spirit in Motion Spirit in Motion
This motto succinctly and vividly captures the essence of the vision of the Paralympic Movement - to provide Paralympic athletes of all levels and backgrounds with the opportunity to inspire and delight the world through sport. The motto "Spirit in Motion" expresses the nature of the Paralympic Movement and symbolizes the strong will of every Paralympic athlete.
paralympic flame is a fire that is kindled under the auspices of the IPC. The first Paralympic Torch Relay was held in 1988 in Seoul (South Korea).
Paralympic Oath
The proclamation of the Paralympic Oath is an important part of the protocol during the opening ceremony of the Paralympic Games. After the Paralympic flag has been hoisted, an athlete from the team of the country that organizes the Paralympic Games goes up to the podium. He (or she) keeps right hand corner of the Paralympic Flag and raises it during the pronouncement of the Paralympic Oath, thus confirming, on behalf of all participants, the commitment to fair wrestling and ideals of the Paralympic Movement:
“On behalf of all athletes, I promise that we will participate in these Paralympic Games, respecting and abiding by the rules of their conduct, pledging to compete without doping and drugs in a truly sporting spirit for the glory of sport and the honor of our teams.”
The Paralympic Oath dates back to the first Paralympic Games in Rome in 1960. Her words are an adapted version of the Olympian Oath, which was originally written by Pierre de Coubertin.
Values of the Paralympic Movement
Courage(Courage) - to do the unpredictable and achieve the impossible, overcoming stereotypes.
purposefulness (Determination) - overcome obstacles and overcome adverse circumstances, developing your physical capabilities to the maximum.
Inspiration (Inspiration) - to admire Paralympic athletes, using the example of their fortitude and achievements in their own lives.
Equality(Equality) - Paralympic sport is designed to erase social barriers that discriminate against people with disabilities.
Dates
The Paralympic Summer and Winter Games are held every four years immediately after the Olympic Games. Duration of the Paralympic Games ( Summer Games) cannot be less than twelve and more than fourteen days.
The duration of the Paralympic Winter Games must comply with the requirements established by sports program Paralympic Games, but in any case may not be less than nine and more than twelve days. The Paralympic Games must be held as an independent event. No other international events for the disabled may be scheduled at the same time as the Paralympic Games or during three months before and after they are carried out.
Location.
The Paralympic Games are held in the same city and in the same year as the Olympic Games. Paralympic competitions are held at the same sports venues where the Olympic Games competitions were held.
Official languages.
The official languages of the Paralympic Games are English and the languages of the host country.
Symbols of the Paralympic Games in Sochi 2014.
Ray came to Earth from a planet where it is always hot. When he landed, he saw that everything on Earth is different, not like on his home planet. Everything was new to him: cold winters, snow, wind, and, of course, strangers around him. With his amber skin, sparks in his huge eyes and hair like flames, Luchik was very different from earthlings. Luchik was always nice and friendly with everyone, he was always ready to help and support those around him. Very soon, Luchik became a real favorite of everyone around.
But, despite the fact that there were many friends around him, Luchik still felt lonely. One day he saw Snowflake. She came to Earth from an ice planet. Her skin was white and transparent, like the first snow, and she herself looked like a snow crystal. And, despite the fact that Luchik and Snezhinka were completely different, they had a lot in common. Luchik introduced Snezhinka to his friends on Earth and talked about sports. Snezhinka also began to enjoy skiing from the mountains, and together with Luchik they came up with completely new sports for earthlings - wheelchair curling and sledge hockey on ice. People watched with admiration for their incredible sports achievements. Moreover, they themselves fell in love with these sports! They happily copied the technique of Ray and Snowflake, and everyone wanted to be the same as the star sports couple.
Ray and Snowflake decided to stay on Earth and not only use their incredible abilities in sports, but help their friends and other earthlings discover fantastic opportunities in themselves!
Ray and Snowflake have become a real personification of contrast and harmony. Together they have the power that makes everything possible, and once again confirms to all people on Earth that the impossible does not exist!
The XI Paralympic Winter Games will be held in Sochi, Russia from 7 to 19 March 2014. international Olympic Committee chose the city of Sochi as the capital of the XXII Olympic and XI Paralympic Winter Games in 2014. Thanks to this decision, Russia will be able to host the first Winter Games in its history.
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The emblem (logo) of the Sochi Olympic Games was developed by Interbrand. On December 1, 2009, the Sochi 2014 Winter Olympics logo was presented in Moscow.
The logo consists of mirror images of Sochi and 2012, which are a continuation of each other, the ".ru" element and the Olympic rings.
The mirror similarity of "Sochi" and "2014" emphasizes the climatic polarity of the city of Sochi, in which the snow-capped mountain peaks are reflected in the water surface of the Black Sea.
The element ". ru" - the national domain zone, emphasizes the all-Russian coverage of the 2014 Olympic Games, which will be held in Sochi.
The logo of the Sochi Olympic Games reflects an innovative approach to the preparation and holding of the Games. In addition, the Sochi2014.ru domain makes it possible for everyone to follow the preparations for the Games in real time, wherever they are.
We determined that the core values of the new Sochi 2014 brand are Active. Surprising. Real.
The city of Sochi is as unique as our entire country. It is a unique complex of climatic, landscape and cultural phenomena.
The Sochi 2014 emblem solves two problems at once. On the one hand, the Olympic Movement is on the verge of a digital revolution. We are convinced that innovation is the key to reaching new audiences. An innovative approach to the preparation and holding of the Games is the key to our success in 2014. In order for the Games to really penetrate into every home on the planet, all possible channels of communication must be found and launched, the main of which is modern world is the digital space.
On the other hand, not everyone outside our country knows that there is a city of Sochi on Earth. The “.ru” part in the emblem tells the world that Sochi is a city in Russia.
All this is reflected in our emblem, which consists of mirror-reflecting symbols that are a continuation of each other. Our emblem is the image of the "live" Games. Games for people who strive for change, those who bring progress.
We want everyone to perceive the Games in Sochi as a holiday, as an occasion for their own growth.
Press Service of the Sochi 2014 Organizing Committee
poster
As part of the design of posters for the XXII Olympic Winter Games and XI Paralympic Winter Games 2014 in Sochi, the Organizing Committee held a competition among artistic higher educational institutions Russia, which was attended by more than 50 students from 7 universities. The posters were based on the works of the competition winners - the Ural State Academy of Architecture and Art and the Moscow State Academic Art Institute. IN AND. Surikov.
In December 2013, the Sochi 2014 Organizing Committee presented the design of the official posters for the XXII Olympic and XI Paralympic Winter Games in Sochi. They reflect the core values of the Sochi 2014 brand and are an indispensable attribute of the Games. The posters are intended to promote the Games and reflect the image and atmosphere of a global sporting event.
In addition to the official posters, a collection of special posters has been released illustrating the Games and the national color of Russia. They emphasize the amazing originality of the image of the host city of the Games and the unique combination of warm sea and snow-capped mountains. This duality is also characteristic of our country, where Europe meets Asia, wild nature surrounds modern metropolises, and a rich cultural heritage resonates with the spirit of innovation.
For the design of one of the Olympic posters, a Russian folk toy - a nesting doll, which is one of the symbols of our country, was chosen. The new "Olympic" nesting doll "dressed" in the traditional "patchwork quilt", which became a clear embodiment of the ideology of the Games, designed to express the character modern Russia and introduce guests from all over the world to traditional Russian hospitality. The principle of "patchwork" (patchwork) is a combination of 16 ornaments of the most famous national crafts of Russia from Gzhel to Khokhloma. The image of the Games, as well as the basis of the entire sochi.ru brand, is based on the idea of participation of every citizen of the country in the Games in Sochi. It reflects emotionality and restraint, delicacy and expression, in a word, the Russian character inherent in every inhabitant of the host country of the 2014 Games.
Mascot
LEOPARD, WHITE BEAR, HARE - Mascots of the Olympic Games in Sochi 2014.
September 1, 2010 Sochi 2014 Organizing Committee launched all-Russian competition ideas for the mascots of the Games in Sochi. Within 3 months, anyone could send one or more sketches of mascots to the competition, get acquainted with the works of participants and personally evaluate the drawings.
In total, 24,048 works were sent to the competition from participants from all regions of Russia and citizens living abroad.
On December 21, the results of the first round of the competition were summed up. The expert jury selected 10 options for the Olympic Games and 3 for the Paralympic Games from the submitted entries. A group of professional artists translated the selected options into neatly executed drawings and presented them on February 7, 2011 for public comment.
February 26, 2011 in the TV show "Talismania. Sochi 2014. Final” on the First TV channel, the final results of the voting were summed up. About 1.4 million Russians did not remain indifferent and voted for one or another option. As a result, the jury announced three winners at once, all white, corresponding to the winter nature of the Olympiad. They were "Leopard" (author Vadim Pak, Nakhodka), "White Bear" (author Oleg Serdechny, Sochi), "Bunny" (author Sylvia Petrova, Novoe Buyanovo village, Yantikovsky district, Chuvashia).
1. Leopard - 28.2%
2. White Bear - 18.3%
3. Bunny - 16.4%
4. Dolphin - 12%
5. Bullfinch - 10%
6. Sunshine - 8%
7. Nesting dolls - 5%
8. Brown bear - 3%
Olympic coins
The Sochi 2014 coin program developed by the Bank of Russia is designed for 4 years - from 2011 to 2014. Within the framework of the program, not only commemorative, but also investment coins will be sold. It is planned to issue 46 types of commemorative and investment coins made of gold, silver and non-ferrous metals. Some of them will be rectangular for the first time.
The design of the metal money was developed by the artists of FSUE Goznak together with specialists from the Bank of Russia and representatives of the Sochi 2014 Organizing Committee. The first to go on sale were four silver coins with a face value of 3 rubles “Biathlon”, “ Figure skating», « Skiing” and “Hockey”, and a gold coin of 1 thousand rubles “Flora of Sochi”. Traditionally, the front side of the coins was decorated with the image of the State Emblem Russian Federation. The mass of each silver coin is 31.1 grams, and they are made of 925 alloy. The golden thousand is an order of magnitude heavier - 155.5 grams, the composition is an alloy of 999 samples.
The theme and design of Sochi 2014 coins reflect not only the Olympic themes, but also the specifics of the region - the city of Sochi and its unique nature. So on the coins of the categories dedicated to sports, next to the athletes, rare plants growing on the Black Sea coast are depicted. Moreover, these representatives of the flora, unlike athletes, are made in color. On the coin "Biathlon" next to the athlete is a branch of the Pitsunda pine, listed in the Red Book. On the coin "Hockey" - a cork oak branch. On the coin "Figure Skating" - Voronov's snowdrop. On the coin "Mountain skiing" - a magnolia branch.
Olympic stamps
Postal philatelic products have accompanied all the modern Olympic Games since 1896. Postage stamps issued by the country hosting the Games are an attribute of each Olympics and, without a doubt, the most valuable exhibits of philatelic collections.
The philatelic program "Sochi 2014" started in 2011 with the release of a postage block with the stamp "Sochi - the capital of the XXII Olympic Winter Games in 2014". The first stamps of the series " XXII Olympic winter games in Sochi. Tourism on the Russian Black Sea Coast” and “XXII Olympic Winter Games in Sochi. Olympic winter views sports." The total circulation of all stamps issued in 2011 amounted to more than 10 million copies, the total circulation for 2012 was about 12 million copies. The results of the first months of implementation have shown great interest in stamps, both on the part of philatelists and on the part of the widest strata of the population.
Total for the Olympic and Paralympic winter games 2014 in Sochi will be issued 6 postage blocks, more than 50 different postage stamps, postcards, as well as sets of all issued postage stamps in art cover. Among the subjects used for Sochi 2014 postal products are winter sports, mascots of the 2014 Games, Olympic sports objects, Olympic torch relay, sports legends and views of the Krasnodar Territory.
The Sochi 2014 stamps are unique in that they will be the most multilingual in the history of the Olympic movement. A total of 6 versions of sheets will be issued, on each of which information on coupons and on the margins of the sheet will be given in different languages: Russian, English, French, German, Spanish and Chinese.
Olympic souvenirs
Pictograms
In September 2012, the Sochi 2014 Organizing Committee presented a set of pictograms - 22 stylized images of sports and disciplines for the most visual presentation Olympic program. The pictograms are made in the uniform image of the 2014 Games and are based on generally accepted international standards for visual Olympic symbols.
When creating the graphic image of the Sochi 2014 pictograms, the artists were inspired by the experience and achievements of previous generations. They did not cross out the past, but smoothly developed the original visual history of the Moscow Olympics, taking into account modern views. The style of the pictograms of Moscow-80, their amazing plasticity and emotionality - these are the unifying symbols of the past that are understandable and easy to understand for most Russians. Self-irony and external simplicity, a combination of smooth and straight lines, smoothed corners - all this made it possible to give the Sochi 2014 pictograms dynamics and impetuosity.
The pictograms fit perfectly into the concept of a single visual image of the Games in Sochi - a patchwork quilt (a combination of 16 ornaments of the most famous national crafts of Russia, from Gzhel to Khokhloma). The graphics of the pictograms echo the Sochi 2014 logo - the same proportions of lines, rounded corners - all this makes the pictograms a logical continuation of the emblem of the Games.
Traditionally, for freestyle and snowboarding, several Olympic pictograms, since the types of competitions within these sports vary significantly. Hence 22 pictograms by 15 Olympic sports sports.
22 icons are designed in two colors. The first, more strict and concise, is made in monochrome. Yellow, purple, green, blue and red colors are used to create the second version of the pictograms, based on the concept of the Russian patchwork quilt. These pictograms are used in the design of stadiums, tickets, and also for placement on Sochi 2014 licensed products.
