Despite the fact that golf as a sport in Russia is not as developed as in the USA, Japan and EU countries, the discovery own golf club in the big cities of our country can be a success. Fortunately, it is not necessary to build expensive certified classic golf courses - you can build a small mini-golf course for 400-500 thousand rubles and rent it out by the hour ...
Mini golf and its characteristics
Do not think that mini golf is just a smaller version of the regular game. In fact, mini golf is a completely separate sport that many athletes and outdoor enthusiasts like. In classic golf people change clubs, but in mini golf they change balls. The balls themselves here are made of completely different materials, have a different weight and diameter from the classic ball. Their diameter is in the range from 37 to 43 mm, the weight is about 22 - 80 grams, and the rebound does not exceed 85 cm.
Minigolf opening step by step plan
If you decide to open your own mini-golf club, then you must decide for what purposes it is created: for competitions or simply for renting to individual companies. The first option will require much more investment in the construction of the field in accordance with international standards. Plus, such a field needs a mandatory certification procedure, which is carried out by the minigolf committee of the Russian Golf Association.
The second option is more accessible for novice businessmen. The first thing a newly minted golf club needs is a playing field. The classic mini golf course is a 9-hole course. About 20 square meters are allotted per hole. meters - for the construction of a full-fledged field, about 500 square meters are needed. meters. Mini golf can be located both outdoors and indoors. The second option is more convenient for Russia due to its temperate climate, although it requires high maintenance costs (room rental). An open golf course usually lies on a pre-prepared concrete base and has a perfectly flat surface. Can be covered with both carpet and artificial grass.
In addition to the classic version, there is also the so-called modular mini-golf. Modules are used in the absence of large areas. For example, when opening a site in a shopping center. The design of such a field consists of inexpensive modules. The average price of one module is about 25,000 rubles. A full-fledged turnkey modular field, if ordered from specialized organizations, will cost 400 - 600 thousand rubles.
You can also build a golf course yourself - this will save up to 90% of the starting costs. However, you will have to work hard and read the relevant literature. Otherwise, the client simply does not want to play on an incomprehensible and unfinished field.
As a basis for a home-made platform, you can use ordinary chipboard sheets (350x175 cm) with mandatory impregnation with special agents that repel moisture. Sheets are cut in half and joined with studs. Sheets are attached from below to the bar. A board-bar is installed on the long sides of the sheet so that the ball does not fly away from the court. Further, the entire structure is sheathed with carpet to give the site an entourage. For the manufacture of 8 platforms, only 10 sheets of chipboard are needed. Plywood sheets can be used to build a mini golf field because they are lighter in weight.
Manufacturing technology for golf courses
An entertaining (amateur) golf club needs the construction of several small areas of 5-6 holes. In fact, the more fields, the better. If you make only one platform, then in the case of a game between two companies, they will interfere with each other, even if one company advances much further than the other.
In addition to the field itself, you will need to purchase tools for the game. First of all, these are putters (a kind of game stick) - 15-20 pieces, balls - 50 pieces, cards for recording games and special clothes with shoes (~ 15 sets). For these purposes, it will take about 50 - 100 thousand rubles. If you open an entertaining mini-golf club in an open area, then you should take care of creating a special recreation area for guests. This is primarily a dressing room, tables and chairs where guests can sit and have a bite to eat. A small bar with drinks and fast food can be opened next to the field - this will increase the turnover of the club.
A serious step in the development of the club is the availability of experienced golf instructors. It's one thing to explain the rules, it's another thing to teach how to play golf at a professional level. In our country, there are still very few athletes playing golf on high level and each club has a chance to assemble its own team of regular players. Loyal customers are the bread and butter of any entertainment business. They need to be worked with, they need to be cherished and loved. Then they will bring 50 other players to you.
Mini golf advertisement
There are many ways to promote a club. In the age of information, this is especially easy to do. Be sure to create your own business card site on the Internet and register a group in social networks. Communication on specialized city forums dedicated to leisure and entertainment is also prerequisite in promoting the club. It does not allow holding all kinds of promotions, for example, you can distribute certificates for free to those who bring five more players with them. Another good way declare yourself to the whole city - holding amateur mini-golf competitions. For example, competitions among large enterprises, competitions for Santa Claus prizes. Small modular fields can be taken to all kinds of promotional events and hand out club business cards there.
How much can you earn on mini golf
The monthly income of a mini-golf club, depending on the organization of the business, can range from 200 to 400 thousand rubles. To do this, it is necessary that about 25-50 people visit the club daily, with an average price for 2 hours of playing equal to 300 rubles per person. Taking into account the costs of renting a room (or a plot of land), paying wages to employees, utility bills and taxes, the club's net profit can be about 100-150 thousand rubles a month.
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How much does it take to run a mini golf club
About 700 thousand rubles are needed to open a mini-golf club. Investments will be required for:
- Arrangement of the playing field;
- Building renovation, toilet equipment;
- Recreation area furnishing;
- Acquisition of inventory;
- Registration of business in the tax service.
Additional costs are the arrangement of a bar or cafe. A license is required to sell alcoholic beverages.
Which OKVED to indicate during registration
- 12 - holding sports events outdoors;
- 11 - activity of sports grounds and stadiums;
- 51 - personal training with a trainer.
What documents are needed to open
To open a mini-golf club of an entertaining nature, it is enough to issue an IP by providing a photocopy of the passport, an application and a receipt for payment of state duty to the tax service. If you plan to hold tournaments and competitions of a professional level, it is advisable to open an LLC. The procedure for registering a business is the same as when opening an IP.
Which taxation system to choose
A simplified taxation system is suitable for organizing a mini-golf club.
Do I need a business permit
To open a mini-golf club, you will need to obtain permits and licenses from local authorities. It is also necessary to obtain an appropriate certificate from the Russian Golf Association. To obtain a permit, you will need to fill out a questionnaire and wait for the decision of the commission. As a result of such actions, the businessman will receive a certificate plate and will be able to hold mini-tournaments on professional level. If a mini-golf club of an entertainment direction is created, obtaining a certificate is not necessary.
Business technology
The technology of creating a mini-golf club depends on the goal pursued:
- For professional games. A feature of the opening is the presence of a large field and strict compliance with international standards.
- For outdoor activities. When creating such a business, it is necessary to make it interesting for everyone: professionals, beginners, children and ordinary vacationers.
* Calculations use average data for Russia
1. PROJECT SUMMARY
This project considers the opening of a mini-golf court with 18 playing lanes in a city with a population of more than 1 million people. The club will have an entertainment format, providing services for playing mini-golf, selling drinks and fast food. Target audience of the project: families with children and schoolchildren (35%), young people aged 18 to 35 years (30%), schoolchildren (20%), clients over 35 years old (15%). The price segment of the project is medium.
Investments in the project will amount to 2,014,000 rubles, the payback period is 9 months. work. The initial investment will be used to equip the playing area, purchase mini-golf tracks, furnish recreation areas, create and equip a mini-bar, and purchase sports equipment, registration of permits, advertising and the formation of a working capital fund to cover expenses in the first months of work.
Revenue upon reaching the planned sales volumes - 400-800 thousand rubles, net profit - 42.5-350 thousand rubles. The profitability of the court on reaching the planned sales volumes is 32%. The financial calculations of this business plan are given for a three-year period of activity, taking into account seasonality.
Table 1. Main indicators of the project
2. DESCRIPTION OF THE INDUSTRY AND COMPANY
It's called mini golf sports game, whose participants compete with each other, driving small ball into special holes by hitting clubs and trying to cover the allotted distance from several lanes in the minimum number of hits. Minigolf officially appeared in 1953, after the Swiss architect Paul Bonguigi created a minigolf course and patented the name minigolf. After creating the first fields with artificial turf minigolf began to spread rapidly around the world, the rules and fields were standardized. Already in 1963 it was established International Federation minigolf, which in 1993 was reorganized into World Federation Sports Mini Golf (WMF). Since 2003, Russia has become a member of this association, which today includes 63 countries. Despite the fact that minigolf is most popular in European countries, in our country it is also gradually gaining its fans, attracting them to this sport as amateurs and athletes.
Since the potential of sports mini-golf has not yet been fully exploited and the demand for it is low, this project plans to open an amateur mini-golf court, i.e., one that does not require certification from the Russian Golf Association. An entertainment format suitable for family leisure and leisurely pastime in the company will be chosen for the opening of the court. It is this format that is most promising from a business point of view today and, in combination with additional sources of income, for example, the sale of drinks and snacks, can bring a stable profit. Services of playing mini-golf are increasingly being offered by sanatoriums, country hotels and recreation centers.
The target audience is divided into four main segments: the majority are families with children - 35% and young people aged 18 to 35 - 30%. Another 20% of clients are schoolchildren and 15% are clients over 35 years old.
Figure 1. Target audience of mini-golf clubs.
According to the survey results, 50% of clients name the main reason for choosing mini-golf as a new type of recreation, 25% of respondents name the opportunity for adults and children to play together as an advantage.
Figure 2. The main reason for playing mini-golf
The project plans to organize the work of the club in two formats: summer and winter. During the summer period, the club will operate on a rented outdoor site, in the cold season the site will move to a nearby indoor area. This format of work implies the acquisition of a modular platform (for more details, see paragraph 5).
Summarizing the above, we note several advantages of this direction:
publicity. Playing mini golf does not require any special skills, does not require a good physical form. It is enough for the player to stand on his feet and hold the club.
possibility of team play. Minigolf is valued as entertainment for families and companies, and can be used as part of corporate events.
no large area required. Unlike conventional golf, the requirements for spaces are much smaller, and the playing field itself can be located both outdoors and indoors.
lack of need for qualified personnel. The entertainment format does not require the hiring of instructors and coaches.
novelty. Despite a decent history, in our country mini-golf is rated as the new kind entertainment that replaced bowling and billiards.
absence of competitors. This type of entertainment is poorly represented on the market and is characterized by a low level of competition.
3. DESCRIPTION OF GOODS AND SERVICES
The main service of the court will be the organization of mini-golf. The court will be open daily from 10:00 to 22:00. A summer bar will operate at the court, where fast food and drinks will be sold, a recreation area with hammocks. The institution will be aimed at visitors with an average level of income, offering services at affordable prices and positioning mini-golf as a mass entertainment. The site can also be used for weddings, corporate parties and birthdays. More details about the services - in the table. 2.
Table 2. Goods and services
|
NAME |
DESCRIPTION OF THE PRODUCT OR SERVICE |
UNIT COST, rub. |
||
|
Provision of services |
||||
|
One game |
Adult game ticket (18 lanes) |
|||
|
Replay |
Repeat ticket for the game |
|||
|
Child ticket |
Children's game ticket |
|||
|
Subscription for 1 month |
Subscription for free access to the court for 1 month |
|||
|
Court rental |
Mini golf course rental with 18 lanes |
from 16 000/negotiable |
||
|
storage cell |
Using a lockable storage box |
|||
|
Hammock rental |
Hammock rental |
|||
|
Wireless internet usage |
for free |
|||
|
Sale of goods |
||||
|
fast food sale |
Grill burgers, rolls, snacks, salads |
|||
|
Sale of drinks |
Soft drinks, beer |
|||
4. SALES AND MARKETING
The key factors for the success of a mini-golf court will be: convenient location, competent and visually attractive layout of the site, affordable prices. As a competitive advantage in initial stage it is recommended to set lower prices for subscriptions compared to competitors in order to form a base of regular customers. Also, a necessary addition would be the presence of a cafe, bar or restaurant at the court, since most customers visit the courts in evening time after work and don't mind eating or drinking. This project involves the creation of a mini-bar for the sale of fast food and drinks.
At the opening stage of the court, a small show will be arranged with a drawing of several season tickets for free / discounted access to the club and other prizes. Similar events are planned to be carried out to stimulate demand in the main period of activity. Other ways to promote services will be:
distribution of flyers and discount coupons to passers-by;
placement of information about the club on specialized catalog sites and announcement sites;
The project also involves the creation of its own one-page page with basic information about the club and communities in social networks, which will illustrate the life of the club and advertise its services.
5. PRODUCTION PLAN
Location. The most suitable options for placing a mini-golf court are park and forest park areas, squares, student campuses, shopping centers, sports clubs(for indoor golf clubs). In our case, it is supposed to rent a piece of land from one of the city parks. To organize an entertainment mini-golf center, an area of 700 square meters will be required. meters, where a playground, a hammock area, a mini-bar will be placed. The project involves the lease of a site in the summer and the transfer of tracks to the territory of a sports complex, located in close proximity to an open area in the cold season. There is parking near the court.
Planning and design. The selected space requires a competent layout. The site should be planned so that customers quickly move from lane to lane, but at the same time do not create a crowd. Care must also be taken to ensure that the selected site is visually attractive to customers, so that it is comfortable and pleasant to be in it. Since golf is associated with calmness, unhurriedness and peace, it is a good option to land on the territory of green spaces, create artificial reservoirs and alpine hills. To create such an environment, it is recommended to involve specialists in landscape design. The cost of design work, taking into account the development of a design project (2.5 thousand rubles / hundred square meters), design services (1.5 thousand rubles / hundred square meters) and the purchase of materials will amount to 490 thousand rubles.
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Equipment. The court will be equipped with a modular mini-golf course with 18 lanes of various lengths. The advantage of modular tracks is ease of assembly / disassembly, safety of carrying and storage, which allows you to extend the life of the product. The playground is made of quality materials: impregnated dried board and waterproof plywood, PVC artificial grass and aluminum profile. Tracks will be purchased from a specialized organization. The cost of site installation is included in the price of the tracks.
Table 3. List of equipment
|
Name |
price, rub. |
Quantity, rub. |
Cost, rub. |
|
|
Mini golf equipment |
||||
|
Mini golf tracks |
||||
|
Mini golf club (pater) |
||||
|
Mini golf ball |
||||
|
Territory equipment |
||||
|
Arbor wooden |
||||
|
Garden table with benches |
||||
|
Pavilion equipment |
||||
|
Large street pavilion |
||||
|
Refrigeration cabinet for drinks |
||||
|
Cash equipment |
||||
|
Fridge |
||||
|
Wooden chair |
||||
|
Shelves for inventory, utensils, etc. |
||||
|
Wooden bar stool |
||||
|
Cabinet with storage cells |
||||
|
Wooden table |
||||
|
Grill contact pressure |
||||
|
Total: |
1 074 000 |
|||
Production plan. On average, the passage of one set of mini-golf is about 2-2.5 hours, and therefore the full load of the court will be more than 320 people with a 12-hour working day. However, such indicators are possible only theoretically - in this business plan, the calculations are based on attendance in the amount of 40 people. on weekdays, 100 people - on weekends, total per month about 1680 people per month or 500 thousand rubles (with the cost of the game in the amount of 300 rubles). Considering another key point of income - income from the sale of fast food and drinks, with such attendance, the club's revenue per season will reach about 600-700 thousand rubles, with a net profit of 230-290 thousand rubles, which will fully cover possible losses in the off-season. Reaching the planned sales volume is planned for the 4th month of operation.
6. ORGANIZATIONAL PLAN
The business will be registered as an individual entrepreneur, the taxation system will be simplified (USN 6%). Since the entertainment format of mini-golf is chosen in this project, the involvement of experienced sports coaches not required. It is enough to hire several administrators working in shifts, bartenders and security guards. The duties of administrators will include accepting payments, issuing sports equipment to customers, and providing all conditions for the game. The bartender will be in charge of fulfilling customer orders (selling food and drinks, preparing snacks and fast food). The role of the club manager will be taken by an individual entrepreneur, who will also deal with the promotion of the club. Accounting and security services are supposed to be outsourced.
Table 4. Staffing and payroll
|
Position |
Salary, rub. |
Quantity, pers. |
FOT, rub. |
|
|
Administrative staff |
||||
|
Administrator |
||||
|
sales staff |
||||
|
Total: |
125 000 |
|||
|
Social Security contributions: |
37 500 |
|||
|
Total with deductions: |
162 500 |
|||
7. FINANCIAL PLAN
The financial plan includes all income and expenses of the project and is designed for a three-year period of activity. Starting investments will amount to 2,014,000 rubles. and will be spent on the arrangement of the playing area, the purchase of mini-golf courses, the furnishing of recreation areas, the creation and equipping of a mini-bar, the purchase of sports equipment, the issuance of permits, advertising and the formation of a working capital fund to cover expenses in the first months of operation.
Table 5. Investment costs of the project
The expenditure part will include fixed and variable costs. Fixed costs in this business plan include rent, advertising, security and bookkeeping, electricity, and depreciation. Depreciation costs are calculated on a straight-line basis over a useful life of 5 years. The variable part will mainly be the cost of buying groceries for the bar. A detailed financial plan is provided in Appendix 1.
Table 6. Fixed costs of the enterprise
8. PERFORMANCE EVALUATION
The payback period of the project with an initial investment of 2,014,000 rubles. is 15 months. Net profit upon reaching the planned sales volumes will be 230-290 thousand rubles. It is planned to reach the planned sales volume for the 4th month of work. Profitability of the project - 31%.
9. RISKS AND WARRANTY
To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.
The specifics of the institution determines the following external risks:
Reaction of competitors. The risk can be assessed as minimal, since the niche is poorly filled. To neutralize it, it is necessary to form your own client base, constantly monitor the market, and have a customer loyalty program;
Poor quality inventory;
Refusal to provide rent or increase the cost of rent. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord.
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The fall in effective demand. This risk can be mitigated by developing effective programs loyalty, including discount passes, happy hours, etc.;
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But you don't have to get upset. Big golf has an alternative - mini golf. A business like this can be very profitable.
Entertainment accessible to all without exception
Mini golf can be called not only a sport, but also a kind of entertainment. Anyone can spend time in good company among friends on fresh air or indoors with a stick in hand. Besides, modern world, which is characterized by a businesslike approach to almost every field of activity, has made minigolf a good option for holding business meetings.
During gameplay on the way to the hole, you can not only arrange a meeting, but also enlist support from larger companies. It was decided to devote this review to such an issue as the possibility of opening one's own entrepreneurial activity related to mini-golf.
Minimal costs, the absence of possible contraindications not only by gender, but also by age, by weight. In addition, there are practically no physical contraindications in this field of activity. All this key points, which are able to draw attention to such a game. Therefore, the mini-golf business plan should be covered in more detail.
Site formation
The elements inherent in mini golf courses must be perfectly balanced. They should include factors such as luck and the skill of the player as a whole.
With the help of mini-golf, it will be possible to hold competitions in which children, the elderly, and professional players will have equal chances to win.
In order to implement entrepreneurial activities and qualitatively draw up a mini-golf business plan, you will need to find a good place on which platforms will be formed. In addition, you will need to determine the mode of operation of the organization.
If you decide to make a platform in an open area, then in winter time attendance problems. In addition, you will need to constantly clear the place from snow blockages. In the case of renting a room, there are problems associated with the convenience of the location, as well as the loss of potential customers due to the heat.
The best option is to rent both the open area and the premises at once. In this case, you can maintain the relevance of mini-golf, regardless of weather conditions.
Varieties of certified sites
The minigolf business plan should have a paragraph detailing the course. You should know that there are several types of fields on which not only games, but also competitions can be held.
- miniature field. The area reaches 1200 square meters. The paths are up to 25 meters long. It is required to collect such a field from various modules, and obstacles cannot be repeated.
- Swedish field. Covered with green cloth. The length of the platform can reach 18 meters. The size of the golf course is 1400 square meters. It is also made up of separate modules.
- Concrete field. The platform is 12 meters long. The total number of areas for the game is 18. The area of the entire area as a whole is 1400 square meters. All platforms must be perfectly level.
- landscape field. The minimum area reaches 2000 square meters. Stones and trees can be used as sides. Mini golf courses can be of any size. This field can be placed both indoors and outdoors. You will need to show all your imagination to create an interesting design.
Venues can vary in size.
In order to implement a mini-golf business plan, you need to take a not too large area and form playgrounds for the game process on it. It should be understood that the shape and size of the site can be varied. After that, you will need to fill in mounds and make ponds, plant greens, arrange various figures, etc.
In the design of your project, you can show all your imagination in order to attract the largest number of customers. Then you need to make a choice in favor of coverage. It is advisable to purchase the material that will be smooth. In addition, the canvas should be painted green. Such a material will imitate a natural lawn and will not impede the movement of the ball.
Approximately 10 holes will need to be organized on the site, which must be marked with flags. With this move, you can diversify the game. In addition, it will be easier to organize competitions and tournaments.
Attracting potential customers
In order to advertise your entrepreneurial activity, you need to place ads in the press, on bulletin boards, on the Internet, or turn to the services of a radio station. It is necessary to print a certain number of flyers, generate discount coupons. They can be distributed to passers-by on the street.
When opening your company, you can organize a grand show and play a certain number of subscriptions. Those people who attended the event can be offered to play for free. You can attract potential customers through discounts and numerous other loyalty programs.
Obtaining a certificate
Minigolf is certified by the relevant Association. In order to obtain a certificate, you will need to go through several stages. First you need to fill out a questionnaire. Then representatives of the association will check all the necessary information and issue the necessary document. They will also enter the field in the register and conduct registration. As a result of all the stages passed, the entrepreneur will receive a certificate plate, which will need to be installed on his site.
You did it again. You locked the keys in the car. And you have to pick up your daughter from football practice and stop by the grocery store before lunch, so you don't have time to call a lock specialist. Don't worry. To open the car and go where you want, you can safely use a simple tool from home use. All you need is a wire hook and a little ingenuity to either locate the pin on the passenger doors or press directly on the locking device.
Instruction
1. Unravel and straighten the hook. Make sure the hook is intact. You will need the end of this hook to pull on the locking mechanism inside the door. The unrolled hook should be approximately two feet long.
2. Insert the hook through upper part passenger window. You will need to wedge the end of the hook into the outer rubber casing and slide it down. Use the longer end of the hook as leverage.
3. Locate the locking mechanism. Most modern cars have it located in the door. On the vast majority of models, the pin will be located about six inches from where you inserted the hook end of the hanger-like wire, usually right above inside closing mechanism. The pin usually looks like a small metal cylinder that rotates horizontally to lock and unlock.
4. Pull or jerk the pin until it unlocks. Your goal is to use the lever on the pin until it turns and opens the machine. But proceed carefully, do not rely solely on physical strength. Otherwise, you will just straighten the hook. Try to deftly unlock the pin using the lever action of the long end of the hook. As soon as you hear the familiar CLUT, your car door is open.
direct method
1. Unravel and straighten the hook. Whether or not the end of the hook needs to be straightened depends on the type of lock your car has. Push button locks in newer models require a completely straight hook. Older cars are traditionally equipped with handle locks and you will need a hooked end to open the car.
2. Open the door with the lever. You can do this either through the passenger's doors or through the driver's doors. Use a screwdriver to open or slightly open the door. Use two screwdrivers or something of a similar size as leverage to create a little more room for the hook to slide through. Alternatively, you can use two small knives to pry open the window.
3. Insert the hook through the opening. Manipulating the hook may not be an easy task. Locate the release mechanism, then either press the button or pull the handle. The door should open.
As a rule, these methods are only effective with machines equipped with traditional analog lock systems. To open new models with energy locks, you will need to contact a car dealer or lock specialist.
Never use these methods to open someone else's car without permission.