The Russian Sea group of companies has managed to become the largest fish and seafood market on the Russian market, copying the experience of foreign partners. Now she is about to go out on her own. international level.

The best fish is sausage. But not for Maxim Vorobyov, who made his capital on seafood. In 10 years, he managed to turn a small supplier into Russia's largest importer and producer of fish and seafood.

Now Maxim Vorobyov owns two formally independent enterprises - the Russian Sea and the Russian Fish Company, which will soon merge into a single entity. “The company is like a child,” Dmitry Denezhkin, General Director of the Russian Sea Group of Companies, explains the need for change. “When it was small, we developed using our own strengths. Then it became clear that this was no longer possible: there were no longer enough own resources. Meanwhile, the market is growing. There is only one thing left: to bring the child out into the world.”

By “bringing it to the people”, Dmitry Denezhkin means the transformation of the “Russian Sea” into a public company. According to the plan of the management, this should happen in 2009. However, the divisions of the company, without waiting for the appointed time, are already compiling long-term plans using money from a future IPO.

On your own

The BUSINESS of a fish importer began in 1997, when the brothers Maxim and Andrey Vorobyov registered the Russian Fish Company. They bought fish in Norway, and then imported through the Baltic countries to Russia. During this period, most of the large fish state-owned enterprises were on the verge of ruin. The market was free, and the business of the brothers quickly took off.

For a couple of years, the company was engaged only in the import of fish and its further resale in ports. But this did not bring too much profit, so the Vorobyovs decided to develop a distribution network throughout the country. “There were two options: to enter into agreements with local trading companies or create our own branches,” says Dmitry Dangauer, general director of the Russian Fish Company. “Working with third-party companies was not so risky, but we decided to invest only in ourselves.” By 1999, the company opened branches in Lyubertsy, Voronezh and the Far East.

Now the management of the Russian Fish Company is sure that they made no mistake with the choice of strategy. The company is the largest supplier of fish, controlling about 8% Russian market. It accounts for about 40% of the salmon and trout market and up to 30% of the so-called pelagic fish (herring, capelin, mackerel). IN Lately the company is actively developing deliveries from China and Vietnam, importing hake fillet, pollock, as well as tilapia and pangasius, new to Russia.

Access to high-quality imported raw materials at one time allowed the Russian Fish Company to reach a fundamentally new level: to create its own processing facility.

DOSSIER The RUSSIAN SEA GROUP of COMPANIES was founded in 1997 by brothers Andrey and Maxim Vorobyov. In 2000, Andrei Vorobyov left the company, selling his share to his brother Maxim, who today is the main owner of the Russian Sea. The group's activities are focused on three areas: wholesale trade in fish and seafood ("Russian Fish Company"); production of products for the end consumer ("Russian Sea") and fish farming ("Russian Sea - Aquaculture"). The Russian Fish Company is owned by the Cypriot Corsico Limited, and the Russian Sea is owned by another Cypriot company, Aurora Industries Limited. Cypriot firms, in turn, are owned by RS Group Ltd., registered in the Virgin Islands. The last one belongs to Maxim Vorobyov and 16 others individuals- to the group leaders who received the right to redeem 5% of the shares as options. The company owns a plant in Noginsk. Production accounts for 30% of its turnover, the remaining 70% comes from the distribution division. The group's turnover in 2006 was $350 million, EBITDA - $29 million. Turnover in 2007 was $640 million, EBITDA - $60 million. KNOW-HOW Group of companies "Russian Sea": created a branch network for the supply of imported and domestic fish throughout the country; Used access to imported fish to develop its own production; Copies Western products, adapting them to the tastes of Russian consumers; Launched a project for the artificial cultivation of trout. MARKET THE VOLUME OF THE RUSSIAN FISH MARKET has changed significantly over the past 18 years. If in 1989 a resident of the USSR ate at least 40 kg of fish per year, today only 18 kg. For comparison: the average Japanese consumes about 65 kg of fish annually, and the European - about 45 kg. The total capacity of the Russian market is about 4.5 million tons, or 400 billion rubles. According to Timur Mitupov, head of the investment and analytical group Norge-Fish, in Moscow in 2005-2007, the increase in fish consumption averaged 50%, in St. Petersburg - 25%, and on average in Russia - 15%. In total, about 5.5 thousand fish processing enterprises operate in Russia. The largest players are ROK-1, Meridian, Marina and Russian Sea (about 12% of the market in total). According to the Federal Customs Service of Russia, fish imports in 2007 reached 30 billion rubles. Thus, fresh, chilled and fresh-frozen fish for 11 months of 2007, compared with the same period of 2006, were imported by 25.7% more in volume and 41.8% more in value.

competitive bone

A PLACE for the enterprise was found in Noginsk near Moscow, having acquired an abandoned vegetable store there. The re-equipment cost $6 million - borrowed and current assets were invested. The crisis prevented a successful start: the plant, registered to a new legal entity - Russian Sea, began operating in December 1998. Therefore, in Noginsk, at first, it was necessary to produce the cheapest type of product: salted herring, which was sold by weight. And in 1999, the company began to produce the first branded products in branded packaging - Stolichnaya herring.

“At first we wanted to distribute herring through wholesale companies, but their catalogs included several thousand positions, and our product was simply lost,” recalls the current general director of the Russian Sea, and in 1998 the director of Russian Sea - Delivery LLC Svetlana Fedoseeva.- Then we decided to do the distribution ourselves.” The company, which did not have its own vehicles, hired private drivers, printed brochures for managers - and sent them to conquer the market.

At first, things didn't go well: the competitors were too strong for a company that produces only herring to be of interest to stores. The original recipe for herring fillets, which did not use the so-called “ripening intensifiers”, which speed up the salting process and simultaneously dissolve small bones, helped the Russian Sea get into retail. Fish cooked without “ripeners” has a taste more familiar to the Russian consumer and does not spread when cut with a knife. “We have made these qualities a competitive advantage. I taught managers to talk about the fact that we do not use “ripeners” and show small fish bones present in the fillet as evidence. The logic is simple: if a substance can dissolve a bone, then it is unlikely that it is good for our health,” explains Svetlana Fedoseeva. As a result, the company was allowed into stores, and in 2000 it was already selling 1 million packages of herring per month.

Everyday delicacies

IN 2000, one of the founders of the company left it for the civil service. Andrei Vorobyov became an assistant to the head of the Ministry of Emergency Situations, Sergei Shoigu, and two years later he sold his share to his younger brother. In the same year, the company dared to conduct an experiment on the domestic market - it began to produce smoked red fish, popular in the West. The situation on the market generally contributed to the constant expansion of the assortment: the demand for seafood and fish began to grow by 20-30% per year since the early 2000s. In 2004, the company launched the production of pollock caviar and seafood preserves, and in the last two years, Russian Sea has increased its range with premium products - for example, Mediteran seafood preserves (squid, mussels, shrimp and octopus in various sauces and fills) and caviar of capelin "Umaisagi". “We regularly visit international exhibitions and see new products. We take note of the best samples, adapt them to the tastes of Russian buyers and release them to the market,” Svetlana Fedoseeva explains the technology.

Experts are confident that the company has chosen the right strategy. “The largest growth in consumption is shown by seafood: mussels, squids and all kinds of cocktails, the popularity of salmon species continues to grow - salmon, trout. Moreover, fish delicacies are gradually moving from the festive diet to the everyday diet,” says Natalya Fedorenko, head of the marketing department at the Marina company, which processes fish and seafood.

deep sea

SINCE THE BEGINNING of this year, a cat has been telling Russian consumers about the merits of Russian Sea products from TV screens. The new advertising campaign, the slogan of which is “Russian Sea is a seafood restaurant in your home”, was developed by the McCann Erickson agency. “The character came to mind immediately. Who is the main fish expert? Of course, a cat, ”explains the idea of ​​​​the video, agency copywriter Alexandra Pakhomova.

The company expects that the range expansion and advertising support, which, according to some estimates, will take about $10 million a year, will help maintain the company's growth momentum that took place in 2007, when revenue almost doubled to $640 million, compared with $350 million in 2006.

But there is no longer enough own money for the development of the company. Therefore, in June, the Russian Sea placed bonds for 2 billion rubles. at a rate of 9.5% per annum for five years, although analysts predicted no less than 12-13%. “Let's be honest: the company was lucky over time - there was an excess of liquidity in the banking system. Now this will not happen again,” says Tatyana Bagrovskaya, an analyst at BrokerCreditService Management Company.

Most of the money raised went to finance working capital. “It was summer, we had to buy caviar and fish for the whole season. In addition, we decided to build a second plant in Noginsk, which required another 350-380 million rubles, and part of the funds went to create our own aquaculture,” says Dmitry Denezhkin. In 2007, the company bought the Segozerskoye farm in Karelia and began commercial trout farming there. Russian Sea has already invested about $8 million in the project. The company's management promises that 3,000 tons of fish will be grown in Karelia in the near future. So far, this is a trial balloon - more than 110 thousand tons of trout from Norway and Chile are annually imported into Russia.

According to the company, bonds are only the first step on the way to publicity. In 2009, Russian Sea is to go public. “So far, all growth occurs exclusively organically. We do not have separate investment capital that we could use to acquire businesses or finance large-scale projects. But such capital can be obtained with the help of primary placement,” Denezhkin has no doubts.

To enter the IPO, the company has yet to prepare IFRS statements and completely reorganize the structure. Today, the Russian Sea, which is engaged in production, and the Russian Fish Company, which continues to supply Russian and imported fish to the regions, are formally not related to each other at all.

The management of the Russian Sea is in no hurry to make forecasts regarding the amount it expects to raise. In response to the question of what the money will be used for, the heads of departments begin to memorize plans: increasing the assortment, expanding the distribution network of the Russian Fish Company, which has grown from 23 to 40 branches this year alone, building another processing plant, creating a large logistics center in Noginsk, an increase in the capacity of the Segozerskoye farm. But these are all flowers. Well, the desired berries are nothing less than a struggle for leadership with global companies.

Catch up with Norway

LAST summer, Russian Sea nearly acquired a foreign shareholder by signing a preliminary agreement to sell a 20% stake in Austevoll Seafood ASA, one of Norway's largest fish companies. However, at the end of August the deal fell through.

“In the process of negotiations, it became clear that we were worth more than originally agreed, so we took advantage of a formal pretext and withdrew from the deal, promising to return to it in 2008,” says Dmitry Denezhkin. According to him, attracting investors does not cancel plans for an IPO. On the contrary, one of the conditions set by the Norwegians is the transformation of the Russian company into a public one. But so far, Russian Sea believes that they rushed to find a partner: the company is growing too fast to sell it at a fair price.

However, the Norwegians should hurry with their proposals. The leadership of the Russian Sea itself dreams of reaching the international level. Thus, Dmitry Dangauer considers the opening of subsidiaries of the Russian Fish Company in neighboring countries to be a matter of two years. And the revenue of the entire group in 2008 should grow to $1.2 billion. Thus, the company will leave its main Russian competitors far behind and begin to compete with international corporations. The world's largest fishing company Marine Harvest, for example, has a revenue of just over $2 billion in 2006. The Russian Sea believes that in five years they will also be able to achieve this figure.

Organization business plan paid fishing on a reservoir of 8 hectares.

How much money do you need to open paid fishing

According to our calculations, about 4,680,000 rubles will need to be invested in organizing a business:

• Improvement of the reservoir (cleaning, deepening, etc.) - 500,000 rubles.
• Creation of recreation infrastructure (construction of summer houses, gazebos, fishing bridges, etc.) - 1,700,000 rubles.
• Acquisition of fry (5 tons) - 1,250,000 rubles.
• Creation of feed stocks - 100,000 rubles.
• Business registration, approvals and permits - 150,000 rubles.
• Acquisition fishing tackle for rental, the opening of a store "everything for fishing" - 80,000 rubles.
• Advertising budget - 300,000 rubles.
• Other expenses - 200,000 rubles.
• Reserve capital - 400,000 rubles.

Step-by-step plan for opening paid fishing

1. Search for a reservoir for organizing a business;
2. Registration of the enterprise in the tax service;
3. Conclusion of a lease agreement with the municipality;
4. Cleaning of the reservoir, deepening and expansion;
5. Improvement of the territory, construction of summer houses;
6. Search for fry suppliers;
7. Stocking of the reservoir with valuable species of fish;
8. Hiring;
9. Opening of the fishing season.

Description of products and services

According to the business plan, our organization will receive income from the following sources:

• Provision of the “paid fishing” service;
• Sales of marketable fish;
• Catering (rental of summer houses);
• rental fishing equipment and gear;
• Food trade, catering services.

The size of the reservoir for the provision of paid fishing services will be 8 hectares. The average depth of the pond will be 3 meters. It will be a landscaped area far from the industrial areas of the city - the distance to the nearest large city (800 thousand inhabitants) is 40 km. Lawn grass will be planted on the territory of the reservoir, four summer houses, several gazebos will be built, barbecue facilities, a smokehouse and convenient fishing bridges will be installed. A cafe and a small grocery store will be open during the summer period. The cost of a ticket for paid fishing will be 900 rubles per day. This cost will include:

• 7 kg carp
• 1.5 kg sturgeon
• 3.5 kg trout
• 5 kg catfish
• 6 kg tench
• 5 kg white carp
• 4 kg whitefish

Catching above this norm will be paid separately, on average 300 rubles. per kilogram. Women and children under 12 years old will be free of charge. Renting summer houses will cost 1200 rubles per day. Pavilions and barbecues can be used free of charge. This business will be seasonal. The reservoir will receive guests from mid-April to early October. On average, the period of work will be 170 days. The largest influx of customers will be expected on weekends and holidays. Taking into account the rainy and cold days in the first year of operation, we expect an average daily attendance of 25 people. At the same time, the average check, according to preliminary calculations, should be at least 1200 rubles. Thus, for the first 170 days of operation, the estimated revenue will be 5,100,000 rubles.

Download business plan for paid fishing

Marketing and Advertising

The location of a large city with a population of 800,000 people within a radius of 40 km will ensure high attendance of the reservoir. The access roads to the reservoir are very good, the road is only 800 m long, the rest of the way is asphalt. Near the city there are no natural reservoirs that are rich in valuable species of fish and can provide the fisherman with real pleasure from catching grass carp or rainbow trout. Among the competitors, there are only three reservoirs that provide a similar list of services. However, the size of the city, the number of solvent customers allows ten paid ponds to work successfully in this market. The portrait of our client is a man aged 27 to 55 with an income of more than 25,000 rubles per month. An extensive advertising campaign will be extremely important in the success of our business. In the first year of work, at least 300 thousand rubles will be spent for these purposes. The main ways of advertising will include:

• Outdoor advertising, placement of banners along the route with a large traffic of cars;
• Advertising in thematic magazines about fishing;
• Advertising in the media, on radio and local TV;
• Advertising on the Internet, publication of materials on bulletin boards, forums and specialized sites about fishing.

Production plan

To provide paid fishing services, it is planned to rent an 8-hectare pond from the municipality. The cost of determining the boundaries of the site around the reservoir will be borne personally by the project initiator. The lease agreement will be concluded for a period of 49 years. The amount of the rent will be 5000 rubles. in year. Preparation of the reservoir will be made a year before the first clients. At this time, the territory will be improved, the construction of summer houses and the creation of recreation infrastructure (fence, gazebos, barbecues, fishing bridges, smokehouse). In total, it is planned to spend about 2.2 million rubles for these purposes. At the stage of preparation of the reservoir, it will be stocked with fish. The fry is planned to be purchased at prices:

• Two-year-old white carp (400 - 600 gr.) - 250 rubles / kg.
• Two-year-old carp (300 gr.) - 110 rubles / kg.
• Silver carp (500 gr.) - 85 rubles / kg.
• Som (400 gr.) - 300 rubles / kg.
• Trout (350 gr.) - 350 rubles / kg.

In total, it is planned to purchase 5 tons of fry in the amount of 1,250,000 rubles. The purchase of fry will be carried out with some margin, since the survival rate is only 80%. To ensure the protection of the facility, it is planned to fence the territory of the reservoir, put up a trailer and employ four security guards. 44,000 rubles a month will be spent on paying security guards. The object will be protected all year round. In addition to security guards, an administrator, a salesperson, a cook for the summer kitchen and an assistant cook, a cashier, and laborers (4 people) will be involved for the season. The duties of the latter will include feeding the fish, cleaning the territory, monitoring the catch (weighing). Accounting services will be outsourced. The total wage fund will amount to 135 thousand rubles. per month. For 6 months, 810 thousand rubles will be spent on wages.

What taxation system to choose for paid fishing

The organizational form of our organization will be a limited liability company. As a taxation system, it is planned to apply the simplified taxation system (“simplified”), 6% of the organization's revenue.

Risk assessment

In the process of doing this business, the following negative aspects may occur:

• Legislative uncertainty;
• Bad weather conditions;
• Rising prices for fry and fish food;
• Incorrect observance of fish keeping technology (especially in winter period time).

Financial plan

Let's move on to calculating the main business performance indicators for the provision of paid fishing services. The annual expenses of the organization will be:

• Rent - 5000 rubles.
• Salary - 1,338,000 rubles.
• Insurance deductions - 401,400 rubles.
• Feed for fish (mixed feed) - 180,000 rubles.
• The cost of maintaining the territory - 100,000 rubles.
• Advertising - 300,000 rubles.
• Unforeseen expenses - 450,000 rubles.

Total - 2,769,900 rubles.

How much can you earn on paid fishing

Net profit at the end of the year of work will be 2,024,100 rubles. The profitability of the enterprise "paid fishing" is 73%. With such indicators, you can count on the payback of the initial investment already in the third year of the organization's operation.

Recommended download business plan for paid fishing for only (banner_bi-plan), from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Which OKVED to indicate for the organization of paid fishing

For paid fishing, you can use 05.01 - for fishing, and 05.02 - for fish farming.

What equipment to choose?

In this case, you can do without any equipment or office at all. But if you wish, you can rent equipment for customers for an additional fee, or provide services for the sale of the necessary tools, for example:

• hooks;
• floats;
• bait.

Such a rental will also bring you considerable profit, because there is a high chance that the fisherman will forget to take an important attribute with him or it will be lost during the fishing process.

Do I need a permit to open private fishing

You will need permission from the city government, even if you are going to create an artificial reservoir, not to mention renting an existing one.

What documents are required

A list of documents is required, including:

• permission of the local administration;
• permission of the environmental service;
• permission of the Ministry of Emergency Situations;
• permission from the State Committees for Water and fisheries.

* Calculations use average data for Russia

Among the population, especially its male part, such a type of leisure as fishing has become widespread. Today, fishing is for the most part perceived by people not as a way to get food, but as a vacation on fresh air. Many men devote a significant part of their time to this occupation, but they are not always able to find a suitable reservoir with normal fish, which will be in abundance, so as not to destroy the fragile ecosystem. There are a huge number of rivers and lakes in Russia, but it is not always possible to engage in effective fishing on them. In this regard, private fishing farms began to appear a long time ago, which offer their consumers the opportunity to go fishing for money, but in this case it will be guaranteed that the fish in the pond will be healthy, its number and activity are controlled by the organizers, so this type of leisure becomes absolutely safe for nature and at the same time quite effective - that is, the client will not sit all day with a fishing rod, ultimately leaving without a catch at all. There is another important point in such an undertaking - the entrepreneur is engaged in ennoblement of the territory and the preservation of the ecological system (and sometimes its complete restoration), which makes such a business very useful.

They are engaged in such a business, mainly in rural areas, although it is not uncommon to find private fishing farms offering fishing services near large cities. However, the option of competition is not excluded, so you need to first assess the situation on the market, because a well-known database almost certainly attracts most of the customers. But many other factors must also be taken into account - the types of fish available in the reservoirs of competitors, infrastructure, the provision of additional and related services. In many cases, “private fishing” is understood as a purchased site near a lake or river, the passage to which is fenced off (often only with a barrier, which increases the number of “illegal” visitors), while there is no need to talk about access roads and infrastructure. The reservoir itself is as close as possible to the concept of natural - that is, no one is directly involved in fisheries. Of course, the client, paying money, wants to receive additional services, or at least the availability of roads and prepared sites. On the other hand, someone even likes this kind of romance, when you feel really outside of civilization one on one with nature. Therefore, such bases can act as competitors, but their advantages are minimized. The entrepreneur himself can also start by organizing such a place, which will allow him to save a large amount of money, but then it will be necessary to as soon as possible improve your territory.

First you need to register as a business entity, if you wish, you can simply register as an individual entrepreneur (ease of registration, lower financial and time costs), or, if there is a need to register a legal entity, choose the form of a limited liability company. In both cases, a simplified taxation system will be available, which will make it possible to transfer no more than 6% of income or 15% of operating profit to the state. For work, you need to choose the right OKVED codes, and their definition and number depend on the services offered. First of all, these are (OKPD 2) 98.1 Various products produced by private households for their own consumption, group (OKPD 2) 03.12 Fish and other freshwater fishery products; services related to freshwater fisheries (OKPD 2) 03.22 Fish and other freshwater aquaculture products; services related to freshwater fish farming, (OKPD 2) 77.21 Rental services of equipment for recreation, entertainment and sports and (OKPD 2) 77.34 Rental and leasing services of water vehicles.

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It is also important to obtain permits from many authorities to open such a business - this includes state environmental enterprises and ichthyological services, sanitary control. Moreover, depending on the region of work, the requirements can be very different. But this applies primarily to those entrepreneurs who decide to open a business not on the territory of their own fishing industry, but on a municipal site.

Choosing a place is a rather difficult stage. Need to find clean reservoir with a good ecosystem and a good location. Places near industrial facilities are not initially suitable, because even if an entrepreneur decides to restore natural resources within a single reservoir, factories and factories will constantly poison the air and water. In this regard, fishing is often organized in picturesque, but remote from civilization places. However, you should not go very far from the city - otherwise it will become unprofitable for fishermen to travel tens or even hundreds of kilometers from their place of residence. The province, of course, also has its own fishermen, but it is unlikely that they will be able to support business at the expense of them.

It may also require a very small area for work, although in most cases the territory occupies several hectares and, in addition, the reservoir itself occupies no less area. It's good to get the use of an extended coastline. As for directly obtaining land, it is first of all worth contacting the local authorities. If the territory is not of interest to municipal authorities, then they can lease it to an entrepreneur for a very long time, and the cost of this lease will be several times less than when working with private individuals. But in this case, it will be necessary to convince officials that the occupation is supposed useful view activities, and if you give a guarantee that the entrepreneur is not going to destroy natural resources, but rather seeks to maintain and improve the allocated area, then with a high degree of probability you can get approval. If this is not possible, then the site can be purchased or leased from private individuals. The second option is even worse, because in this case the territory already ennobled and known among the population can be taken away by its real owner, so it is worth considering only offers of a fairly long-term lease. Land purchased as a property is an opportunity to avoid many risks, and in case of failure with this type of business, you can start renting the land yourself.

The cost of both buying and renting land can hardly be called conditionally, because it depends on a huge number of factors, and the price range in this segment is very wide. There is another most difficult option for obtaining your own reservoir - buying out land and creating an artificial pond, but in order to put this plan into practice, you need to obtain a huge number of permits for work.

Ready-made ideas for your business

After choosing a place, you can start breeding fish. Such a business is distinguished by a huge number of additional opportunities for earning money, because the fish bred in the reservoir can not only be used as products for catching fishermen, but also for their own sale, as well as for breeding fry with their subsequent resale to other fish farms. As already noted, the easiest option is to simply find a clean reservoir, do nothing with it, and offer customers to catch fish that breeds and grows exclusively in natural conditions without additional feeding and without purposeful breeding. Indeed, sometimes it is not required to intervene in a stable ecosystem of a reservoir, but the current state of many of them is such that without the creative activity of a person, fish are not found in sufficient quantities. In this regard, a specialist ichthyologist is hired to work, who will constantly work on the development of life in the reservoir. This person will be needed at the very first stages, because with his help you can select fish species that coexist together, populate the reservoir with the rest of the necessary living creatures, and select the optimal air and temperature indicators. On too large ponds, several such specialists can work at once, who breed fry, monitor the condition of the fish and prevent the occurrence of diseases, as well as competently feed the living fish. This is a large complex of complex procedures, so if an entrepreneur does not have the appropriate education, he should take the issue of selecting ichthyologists very seriously.

However, in addition to these people, a whole staff of employees will serve the reservoir and the surrounding area. Only this is already a simpler staff - the guards of the site and people who keep order on it, administrators and those people who clean the territory, feed the fish and do other economic activities. Usually, even a large base can be served by a staff of no more than 10 people. All business processes that are not related to making a profit should be outsourced.

Ready-made ideas for your business

Improvement of the territory involves, first of all, the installation of a checkpoint at the entrance to the territory, then fencing the site and laying asphalt. At good bases, you can even find parking complexes, residential houses that are rented to customers and camping sites. An entrepreneur can earn not only on fishing, but also offer recreation on the river in general, providing his consumers with all the conditions for living. But it should be noted that the fishing zone itself should be significantly distant from recreational areas, because fishing takes place in silence, and people swimming in the river and making noise on the shore can frighten away all the fish. Additional services are also offered directly for the fishermen themselves - rental of fishing rods and swimming equipment (it will be enough to buy only inflatable boat), sale of consumables. Fishermen pay, among other things, for renting a campsite, tents, and especially houses. Such opportunities will only add to the competitiveness of the business, because many people often go fishing for several days, and not everyone wants to sleep in a car.

The reservoir itself is also equipped with special places for effective breeding of fish, in order to then release them into the open space, if necessary, aerators and heaters are installed. The need to install them depends on the testimony that the ichthyologist collects. In general, the arrangement of your site may require quite a bit of money (if you only need to install a checkpoint), and several million (which includes the construction of houses, asphalting, fencing, etc.)

Each fisherman prefers certain types of fish, but almost everyone likes fishing, the purpose of which is carp. Trout is also quite popular, but keeping it is much more difficult. Of the other fish species that often become the target of fishing holidays, it should be noted crucian carp, rudd, perch, bream, silver carp and even sturgeon, pike and catfish. It may also be necessary to populate the reservoir with fish and other organisms that are not caught by fishermen, but which are needed to maintain the life of the pond. In general, to establish such a complex system from nothing (if, for example, artificial reservoir or, even worse, the abandoned and turning into a swamp is being restored) is a very laborious and time-consuming task.

In this regard, such a business has a long payback period in most cases, because the pond will not immediately be able to accept fishermen, otherwise all the work will be destroyed after a few weeks of constant fishing. Considering in most cases quite large financial investments, we can say that such a project will be able to pay off only 5-10 years after the start. This period is significantly reduced by tourism activities and the provision of additional services, but in order to bring tourists, you need to have a picturesque and pleasant place to relax.

Ready-made ideas for your business

The settlement of the reservoir with young animals is possible if you buy lots of live fish in special farms, usually when buying in bulk, a huge discount is made on fish, which allows the entrepreneur to immediately buy a lot of aquatic inhabitants. However, overpopulation should not be allowed. The cheapest fish are carp, they cost 10-15 rubles apiece, but sturgeon or pike cost many times more. On the other hand, it is not always advisable to buy them in large quantities. The fish farm that supplies the fish must bring it on its own, otherwise the entrepreneur will have to purchase a special live-fish container for transportation or seek the help of transport companies. But in any case, the purchase of fish will almost certainly not be the biggest expense item when starting a business, quite often the cost of its feed costs the entrepreneur at a price greater than the fish itself.

A base that can only catch one species of fish can also be successful, although the greater the variety, the more attractive the place for fishermen. The ability to catch expensive and tasty fish (trout, sturgeon, pike) can even become a determining factor for the consumer when choosing a place for paid fishing. But some species of fish (such as sturgeon) cannot be kept in closed water bodies, and their keeping is a full-fledged fish farm.

The issue of pricing in this business is quite complicated, because the cost of entering the territory can be very different depending on the place. A significant number of fishermen even consider it unacceptable to pay for fishing, without realizing that the entrepreneur ennobles the territory, grows fish that will be larger, tastier and safer for human health, and protects nature from poachers. Therefore, do not be surprised if many fishermen pass by. But if you are located near an elite village, then you can even inflate prices, because wealthy people are ready to give money for a vacation in a private area with all amenities. The presence of additional services also affects the price, sometimes the entry fee is symbolic, and the entrepreneur earns precisely by providing related services. The presence or absence of competitors also affects the final price tag.

To attract consumers to your territory, you need to conduct an advertising campaign in the nearest settlements and, perhaps, even create your own website with detailed information. the main task in advertising - to convey to the consumer that he pays money not just for the opportunity to go fishing, but for the opportunity to do it in good location with excellent environmental conditions and additional service. Otherwise, a large number of potential customers will continue to fish "savages".

Such a business is suitable for entrepreneurs who are themselves passionate about fishing, but such an undertaking cannot be called easy. Of course, you can open private fishing for 50 thousand, just by occupying the site and not doing it, but a normal place will require investments of several million (the exact figure depends on the place and the proposed infrastructure). Due to the long payback period, it is worth thinking about opening a tourist zone as well or even organizing private fishing as an additional business that will bring big profits only after a few years.

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In fact, fishing is not only a great pleasure, it turns out that you can earn good money on it. At the same time, there is no need to pull the bullshit, set up nets, jam the fish with explosions or electric current, in general, no poaching methods you don’t have to apply, you will earn money legally. How? And this is what will be discussed in this article.

The idea of ​​such earnings is not new, it has long been used by the inhabitants of the Kola Peninsula and Astrakhan, organizing fishing tours. The question is, who does not allow you to organize something like this, say, in central Russia? For this, all you need is a properly equipped and organized reservoir. By the way, the idea of ​​organizing fishing under a license on a small pond is still very rare in our country, so clearly defined legislative conditions simply do not exist. Despite this, several private farms are already operating in the Moscow region, where for a few hundred rubles you can enjoy sturgeon or trout fishing, while you are guaranteed a bite.

What is the first thing you need to start a business?

And first of all, you need to obtain a license confirming that you have the right to use water resources. On this issue, you should contact the Fisheries Committee. There have never been any difficulties in acquiring such a license, you will only be required to carry out some activities on the reservoir, namely: to carry out reclamation work, drain the surroundings and, of course, launch fish into the reservoir.

However, if you seriously decide to engage in fishing, you will do all these works without any requirement. Of course, representatives of the public service will check the sanitary and hygienic condition of the reservoir entrusted to you several times a year, in addition to this, you will have to communicate with officials on a number of other issues, they know very well where, from whom and how much you can take.

There are two ways to get a reservoir:

First way- lease of a natural reservoir, which belongs to the state. The reservoir needs to be ennobled and create all conditions for successful fishing. This method is inconvenient in that you, having invested in the arrangement and stocking the reservoir, cannot be sure that on next year the price of rent will remain the same and whether they want to extend this lease at all. But that's not all, the costs of maintaining the ecosystem of the reservoir in a viable state are quite large, so high that they can bring you at a loss, in other words, the business becomes unprofitable.
But do not give up, because there is a second way.

Second way- it lies in the fact that you rent an already prepared reservoir, at present, many fish farms lease such reservoirs. The lease agreement, of course, is concluded for several years at once.

Now let's talk about fishing business options.

There are quite a few of them, ranging from an ordinary pond inhabited by crucians and carp to a recreational center that has houses or cottages and the corresponding infrastructure intended for recreation. With the first option, you will have to charge a fairly modest fee for one fishing rod (up to 50 rubles) and you will have a fairly stable seasonal income. In addition to collecting payment, you still have to clean the pond, while draining the water and populating it with new fish.

costs for this option.

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The costs for this option are quite modest and amount to about 2.5 thousand dollars. This includes rent, the construction of a small house on the shore and, of course, the purchase of fish. For that, in a year your wallet can be replenished by 15-16 thousand dollars. Usually such reservoirs are inhabited by carp. A ton of this fish is worth about one thousand dollars.

Carp begins to breed in two years, but the fact is that he will not have enough natural food in the reservoir and he needs to be fed. However, it should be noted that at present the popularity of carp among fishermen has somewhat decreased, they prefer to catch sturgeon, trout or whitefish.

Everything will look completely different if you are going to create infrastructure for recreation on the basis of a reservoir.

It already implies that the visitor is waiting not only good fishing and a good rest. Of course, one specialist in fisheries cannot manage in such a farm. You will have to hire cooks, and waiters, and an administrator, and security, and ...

It will be very good if you equip a bathhouse on the territory. And do not think that a bathhouse, platforms for fishing and houses are all that is needed. No, no, no, besides this, it is necessary to equip a dining room, build several gazebos along the shore, equip places for barbecue, places where you can cook a real fish soup on a fire, maybe open a small cafe here and even organize a shooting range. The main thing is not to stand still, but to develop and develop, and along with the development your income will grow.

It is clear that here it is already impossible to manage with the initial amount of 2.5 thousand dollars. Approximately 70 thousand dollars will cost you just the design of all the necessary infrastructure and this event will pay off in at least two years, and in a maximum of eight years.

Everyone knows that the best business is a hobby business. There are many articles on the Internet on this topic, but almost nothing could be found about how you can make money on fishing. When the professionalism of an angler reaches a certain level, the question arises: can fishing bring not only joy, but also a decent income. We invite you to discuss this topic here. And for the seed, let's try to enumerate possible options income for a fisherman. So, in order:

2. You can organize courses for beginner fishermen and conduct master classes for beginners.

3. Do you have a huge tackle collection? Fine. You can rent them out, but at the same time select the right gear for a particular type of fishing or for a particular area.

4. Set up a tent on the shore in a fishing spot, offer bait and bait for sale.

5. Take out amateurs for fishing, act as a guide, help choose a place for successful fishing.

6. Rent out boats, tents.

7. Write and sell books about fishing, write articles for fishing magazines.

8. Craft unique fishing gear.

9. Advise online shoppers to help them choose the right gear.