Promotion of physical culture and sports among young people. Organization and promotion of mass sports events in Russia Promotion of mass sports events in universities

The development of mass sports in modern Russian society is a topical issue of extreme importance. catastrophic deterioration quality characteristics population Russian Federation(low birth rate, high mortality from cardiovascular diseases, drug addiction and alcoholism, a decrease in the overall level of spirituality and morality, a steady deterioration in indicators physical development, preparedness, physical and intellectual performance) is becoming an increasingly significant sign of the development of a crisis in the quality of life of significant masses of the population, as one of the important risk factors for national security and reliability of the conditions for the intellectual, moral, spiritual development of the population, as well as economic progress, political stability and growth. international authority of the Russian Federation. In this regard, the promotion of a healthy lifestyle, as one of the directions of state policy in the information sphere, should become one of the priority tasks, the solution of which largely determines the achievement of the set strategic goals.

Popularization physical culture, sports and a healthy lifestyle needs a clearly specified separation. We can say that there are two main interrelated organizational forms of sport: mass amateur sports and sports of higher achievements.

The first is an organic part of the system physical education, physical culture of society: mass sports are only relatively limited by age, health status, and the level of physical development of people. Every person was engaged in mass sports at least once in his life: sport as an academic subject is included in the programs of all types of educational institutions and military physical training in the army.

In this form, first of all, the general educational, educational, preparatory-applied, health-improving and recreational tasks of sports are realized. Mass sport is the basis of the sport of higher achievements, a condition for the physical improvement of the younger generations, the sport of higher achievements allows based on the identification of individual capabilities and abilities of a person in a certain area sports activities(through in-depth specialization and individualization of the educational and training process associated with the use of increasing to the limit functional loads) to achieve maximum, record sports results, to model reference points for them, to equip mass practice with the most effective means and methods of sports improvement. Records in elite sports, victories in official international, national and other sports competitions create a moral stimulus for the development of mass sports.

Mass sport is a continuous social experiment, during which humanity learns its capabilities, accumulates and improves human capital, and expands its potential. Mass sport, performing developing, educational, patriotic, communicative functions, unites and coordinates individuals and social groups, develops the nation. In modern conditions, the importance of solving the complex task of training professional, in-demand and highly paid personnel of mass sports, such as physical education and physical education teachers, instructors, coaches, organizers of sports events, etc., is growing. At the same time, the development of mass sports in modern Russian society is extremely difficult. Shortcomings in equipment, high-quality inventory, modern information equipment for sports halls, the level of sanitary and hygienic conditions, a weak program and methodological base, and a steadily declining professionalism have led the Russian system of physical education to seriously lag behind the current level required. The solution of these problems requires setting large-scale tasks to transform the content and infrastructure of physical education.

The system of mass sports has a certain independence in the integral social system of society, acting in this case as a social subsystem. The sphere of mass improvement of citizens, the social system of sports, due to its specificity, has a relative autonomy in relation to other social subsystems. At the same time, the social subsystem of sports, most actively interacts with the subsystems of healthcare, science, culture, upbringing and education directly related to it. Sport has a significant impact on the socio-economic and political processes of any modern society. In this regard, the state propaganda of a “healthy lifestyle” and the development of human potential has a special place in the process of the formation of sports as a specific infrastructure of the modern mass movement.

The specific regulatory role of the state in the development of physical culture and sports, strengthening public health and developing human potential is to correct social stratification, to assert and guarantee the equal rights of Russian citizens to the comprehensive development of the individual and society. The goal of state policy in this area is to form civic consciousness, increase the level of social security and self-realization of citizens; formation of a healthy lifestyle of the population, prevention of drug addiction, alcoholism, smoking and delinquency among the youth; creating conditions for mass physical culture and sports for children and adolescents.

Ermakova E. G., Parshakova V. M., Romanova K. A. Organization and forms of sports events as a means of mass involvement of all segments of the population in systematic physical culture and sports. // International Journal of Humanities and Natural Sciences. - 2018. - 3. - S. 74-76.

O R GANIZATION AND FORMS OF SPORTS EVENTS AS A MEANS OF MASS PRIO B ALL SEGMENTS OF THE POPULATION TO THE SYSTEMATIC E C KIM FOR PHYSICAL EDUCATION AND SPORTS

E. G. Ermakova, Senior Lecturer

V. M. Parshakova, Senior Lecturer

K. A. Romanova, Senior Lecturer

Perm State agro-technological th University. Academician D.N. Pryanishnikova

(Russia, Perm)

Annotation . The article describes the involvement of all segments of the population in sports events and why it is necessary to hold such events for the population. It also talks about the benefits mass events for each person in the department b ness. The rallying of certain groups of people at these events and mutual about action between them. Reflects the impact of sporting events on spectators, etc. And their communication to sports and physical culture. sports event realizing T is an effective form that promotes physical culture and sports

Key words: sports mass events, events, disputet, physical culture, health, competitions .

In this article I want to inform you how to involve all segments of the population in n sports and physical culture b tour. To date, various mass events are the most popular form of social activity and recreation of the population, which correspond to about human needs for direct involvement with political life, spo R active achievements, culture and art from stva. In modern conditions, each of us, at least once took part in sports in competitions. They, as a rule, are available to almost the entire number of citizens and are held either outdoors or indoors. Various programs are being created, but current program and normative basis of physical education of the population of the Russian Federation(GTO).

Let's take a look at one of the b ny concepts of the practice of healing all segments of the population. Mass sports m e acceptance - this is one of the directions but bots of the state and all its institutions for the formation of physical development and n d Ivida, educating people healthy about b times of life, instilling a love for sports from childhood. It should be noted that sport is an important part of the physical e culture and is a volume e the decline of spiritual and material values about human activities that society creates and uses for the physical activity of people aimed at professional b nuyu preparation for subsequent ma to maximum manifestation of abilities at themes of competitions in certain movements but body actions.

For every sports lover e acceptance - it's always a holiday. This holiday is very important for all its participants. T nicknames, both for the spectators of the competition, and for the athletes themselves.

The organization of a sporting event is carried out so that all layers of us e leniya could show their physical abilities, and fans and sports enthusiasts– will enjoy the from walking. And every has the right to choose what side will he be on feeling about wat. The main thing is to be part of the team. It can be noted that educational and sports work in sports organizations, there is an exchange of experience, sports are widely promoted. Therefore, sports-mass measures about acceptance, regardless of its scale, should be considered and carried out as a sporting event, at a high level b turn and organizational level. In em about in terms of a sports event I it affects the state of mind of people e ka, it brings the release of negatives but positive energy, gives an optimistic mood, the possibility of manifestation of individual And dual abilities, the need for communication, good leisure, a sense of satisfaction.It can be noted that sports and artistic performances e niya, as an integral part of the mass R christmas are for modern people relatively new genre of entertainment but body art.Currently being created different fan clubs that support any team. Target fan club gather information about the team. Football fans are widely known. The success of any event depends on a huge number of factors. Participation of the population in multi-stage and single sports in but-mass and health measures about adoptions, it can be considered as one of the effective forms of increasing the h but a high level of physical e lei of the human body. Sports with about jealousy is created by organizations of mass health, sports and sports R active work. One of the main aspe to Comrade contemporary practice health improvement and physical culture and sports employment I organization and planning of sports R active-mass events. The nature of the sphere of physical culture and sports about is in the development of aesthetic, physical e skikh and moral qualities of a person, about R organization of social activities, leisure of the population, prevention of diseases but ny, education of the younger generation e niya, physical and psycho-emotional recreationself, spectacle, communication, etc.

At present, presented but exactly a wide range of sports events different levels, offer e for the participation of people of any age and gender. In general, the organization of a sporting event is a single set of management decisions, both from baking strict observance of regulations but the ment of competitions and the interaction of all structural divisions of the organizing committee And theta at the stage of organizational planning about and implementation of the event. US about competitions, educational and sports work in physical culture organizations is checked, experience is exchanged, sports are widely promoted. The success of a sports event depends on its organization, planning . P a training is one of the important success factors, that is, sportsThe event creates a project to organize the physical training of the individual. Value e The idea of a project is to attract more people, sincedevelopment of mass and sports , having considered the main from organization of mass sports events, we conclude that sports in but a mass event is the education in a person of such qualities as willpower, rivalry, love for sports. Satisfied b effect from sporting events And kakaet due to the participation of the viewer in them, to about who is attracted high level unfold And tiya motor qualities, courageous and e active actions of the participants, their high achievements. sports event impl e is an effective form, propaganda n teaching physical culture and sports. In the process of complicity of the audience, one of the subcultures, such as fans, has come about.

Bibliographic list

1. https :// infourok . ru / e ffektivnost - organizacii - sportivnomassovih - meropriyatiy - kak - faktor - povisheniya - fizicheskoy - aktivnosti - obuchayuschihsya -1505451. html

2. http://xn--i1abbnckbm cl9fb.xn p1ai/%D1%81%D1%82%D0%B0%D1%82%D1%8C%D0%B8/574646/

ORGANIZATION AND FORMS OF SPORTS ACTIVITIES, AS A MEANS OF MASS ENGAGEMENT OF ALL SEGMENTS OF THE POPULATION TO SYSTEMATIC OCCUPATIONS PHYSICAL CULTURE AND SPORT

M.V. Parshakova, senior lecturer

E.G. Ermakova , senior lecturer

K.A. Romanova, senior lecturer

Perm state agro-technological university named after academician D.N. Pryanishnikov

(Russia, Perm)

abstract. The article describes the involvement of all segments of the population in mass sporting events and why it is necessary to conduct such events for the population. It also says about the benefits of mass events for each individual. The unity of certain groups of people at these events and the interaction between them are shown.Reflects the impact of sports events on the audience and bringing them to sports and physical culture.The sports event is carried out by the effective form promoting physical culture and sport.

Tags : Sports events, events, sports, physical culture, health, competitions.

APPROVE

Director of AU "Surgut

Polytechnic College"

V.N. Jesters

Order No. 01-09-01/398

POSITION

ABOUT MASS SPORTS AND

PHYSICAL-

WELLNESS ACTIVITIES

STRUCTURAL UNIT-4

PLZh QMS 4.2.3….-14

Version #1

Introduction Date:___________

Surgut, 2016

1 area of use

This regulation defines the procedure and conditions for holding mass sports events in the Autonomous Institution of Professional Education of the Khanty-Mansiysk Autonomous Okrug - Yugra "Surgut Polytechnic College" (hereinafter referred to as the College).

The regulation determines the procedure for organizing and holding competitions, organizational and methodological support, the procedure for participating in competitions and determining the winners.

2.1. Convention on the Rights of the Child (adopted by General Assembly resolution 44/25 of 20 November 1989).

2.2. Constitution of the Russian Federation (dated December 25, 1993, as amended on December 30, 2008).

2.3. Federal Law of December 29, 2012 No. No. 273-FZ "On Education in the Russian Federation" (with amendments and additions).

2.4. Charter of the College (Decree of the Department for State Property Management of the Khanty-Mansi Autonomous Okrug - Yugra dated April 10, 2014 No. 13-Z-610; Order of the Department of Education and Youth Policy of the Khanty-Mansi Autonomous Okrug - Yugra dated March 18, 2014 No. 293.

2.5. College Development Program for 2013-2017 (Minutes No. 2 dated 12.12.2012).

2.6. Quality Manual of the Republic of Kazakhstan SPK-2011 (Order of the Director No. 18/1 dated 01/18/2011).

2.7. Regulations on the organization of educational work (Order No. 01-09-01 / 298, dated 10/21/2014).

SPK - Surgut Polytechnic College

SP - structural subdivision.

4. General provisions

4.1 Purpose and objectives

Mass sports and health-improving events in SP-1 are held with the aim of: strengthening sports traditions; promoting a healthy lifestyle and attracting students to regular physical education and sports; improving the quality of training sessions; rallying the group, creating a single team and the fastest involvement of first-year students in the social life of the college; identifying top athletes and attracting talented children to different kinds sports; staffing of combined teams of SP-1.

4.2 Competition management

General management is carried out by the deputy director for educational work, direct implementation is entrusted to the head of physical education of SP 1, the panel of judges and physical education teachers.

4.3 Program, venue and time

4.3.1. All work is carried out in two directions:

sports work;

- physical culture and health work

4.3.2. Sports work.Competitions within the division for the purpose of selecting and completing the national team, determining the best sports groups of the 1st year among boys and girls (as part of the decade of freshmen). Responsible - the head of physical education SP 1.

Qualifying competitions within the group, in order to select the best athletes in sports within the framework of the intra-college Spartakiad in seven sports based on the calendar plan of mass sports events of the SEC. Responsible - teachers of physical cultureSP 1.

4.3.3 . Physical culture and recreation activitiesare held as part of events dedicated to the Day of March 8 "Ah, come on, girls" and Defender of the Fatherland Day "Army Fun". Responsible - the head of physical education SP 1.

4.3.4 The program of sports and recreational activities "Ah, come on, freshman!"

p/p	Kinds	Number of participants (main + spare)	Dates	The final college
	Street ball	5 (3+2)	10.10.2016	April
	Mini football	8 (5+3)	06-07.10.2016
	Chess		27.09-28.09.2016
	Table tennis		29.09.2016
	relay race		13.10; 19.10.2016
	tug of war		14.10; 19.10.2016

4.3.5. Sports holidays dedicated to the Defender of the Fatherland Day and March 8 are held on the basis of a separate provision.

4.3.6. Sports eventsare carried out on the basis calendar plan SPK.

The program of competitions in offset of the Spartakiad SEC

p/p	Sports	Number of participants		the date of the	Location
p/p	Sports	Yun.	Dev.	the date of the	Location
	Chess			January	joint venture
	Table tennis			January	joint venture
	Weight-lifting	not limited.		February	joint venture
	Bullet shooting			February	joint venture
	Mini football			March	joint venture
	Volleyball			March	joint venture
	Basketball			April	joint venture

4.3.7. Competition program SP-1 for individual sports

p/p	Sports	Number of participants		the date of the	Location
p/p	Sports	Yun.	Dev.	the date of the	Location
	Chess	Not limited	Not limited	November	SP 4
	Table tennis			November	Ten.hall SP 1
	Basketball			November	Sports hall, joint venture 4
	Mini football			December	Sports hall, SP 4
	Volleyball			December	Sports hall, joint venture 4

5. Conditions and participants

5.1 Mass sports and health-improving events in SP-4 will be held separately for boys and girls.

5.2. Physical culture and recreation activities in the program of the decade of freshmen are carried out on the basis of a separate regulation on the conduct of the decade.

5.3. The combined teams of SP-4 in different types sports.

5.4. The winners of the decade of freshmen among boys and girls will take part in the final competition for the best sports group SPK.

5.5. The winners of the competitions in the program of the decade of freshmen will be determined by the largest amount of points scored according to the table among boys and girls separately.

5.6. Winners in individual sports will be determined on the basis of the All-Russian Competition Rules. If 2 or more teams score the same number of points, the winner will be determined by the highest number of I, II, III, etc., occupied. places.

6. Types of Spartakiad and drawing system

6.1. Chess

Competitions will be held in a round-robin system among 1st, 2nd, etc. numbers. Team championship will be determined by the highest number of points scored in all games by qualifying participants. If 2 or more teams have the same number of points, the winner will be determined:

by personal meeting, by places taken among 1st numbers, 2nd, 3rd, etc.

6.2. Table tennis

Competitions will be held in a round-robin system among 1st, 2nd, etc. numbers separately.

The winning team will be determined by the highest number of points scored by all participants. If 2 or more teams score the same number of points, the winner will be determined by the places taken among 1 numbers, among 2, 3, etc.

6.3. Kettlebell lifting (Classic biathlon)

Competitions are individual-team.

The team championship will be determined by the smallest amount of places occupied by 5 participants, regardless of weight categories. Weight categories: up to 60 kg., up to 70 kg., up to 80 kg., St. 80 kg.

6.4. Bullet shooting

Individual and team competitions. Exercise VP-2.

The team championship will be determined by the highest number of points scored by the qualifying participants.

Individual championship - by the best result.

6.5. Futsal

Competitions will be held in a round robin system. The winner will be determined by the highest number of points scored in all matches.

3 points for a win, 2 points for a draw, 1 point for a loss, and 0 for a no show. In the event that 2 or more teams score the same number of points, the winner will be determined: by a personal meeting; on best difference goals scored and conceded between opposing teams; - in all games; by the most goals scored in all games.

6.6. Volleyball

Competitions will be held in a round robin system. The winner will be determined by the highest number of points scored in all games. A team will be awarded 2 points for a win, 1 point for a loss, and 0 points for a no-show. If 2 or more teams score the same number of points, the winner will be determined: by personal meeting; by the best difference between won and lost games between them; by best goal difference.

6.7. Basketball

In the event that 2 or more teams score the same number of points, the winner will be determined: - by the best difference between goals scored and conceded between the competing teams; -by the highest number of goals scored.

7. Rewarding

7.1. Winners and prize-winners in the individual and team competitions of the Spartakiad will be awarded diplomas of the corresponding degrees.

7.2. Winners and prize-winners in sports and health events will be awarded with sweet prizes and diplomas of the corresponding degrees.

8. Applications

Team representatives must have applications certified by a medical worker and group curators.

APPROVE

Head of SP-4 ______________ A.A. Bondarenko

POSITION

ABOUT COLLEGE COLLEGE

MILITARY SPORTS RELAY

"GO, GUYS!"

PLZh QMS 4.2.3….-14

Version #1

Date of introduction: 22.02.2016

Surgut, 2016

	Position	Surname / signature	date of
Developed	Physical education teacher	Kaliev K.M.	20.02. 2016
checked	Deputy Head of VR	Kalinichenko A.Yu.	21.02. 2016
Agreed	Senior methodologist SP-4	Miroshnichenko I.V.	21.02. 2016

POSITION

about holding a military sports relay race "Come on, guys!"

General provisions

Military sports relay"Come on guys!" among students of 2-4 courses SP-4 (hereinafter referred to as the Relay race) is carried out in accordance with the plan of general college events for the 2012-2013 academic year.

This provision determines the procedure for organizing and conducting the Relay. The responsible organizer of the Relay is the Energy Department of SP-4.

Goals and objectives

The relay race is held in order to involve minors and youth in military sports patriotic activities, promote a healthy lifestyle, and prevent antisocial behavior.
Main tasks:

instilling knowledge, skills and abilities of initial military training;
support and popularization of physical culture and sports among young people.

Relay participants

Military sportsrelay race is a team game. Teams consisting of students of groups of 2-4 courses who have submitted applications in the prescribed form (Appendix 1) have the right to take part in the relay race until February 22, 2013.
The relay team consists of 20 people.
IN each team must select a captain to participate in the draw for the competitive stages of the relay race and perform captain's duties in the team.
The team captain is responsible for the life and health of team members.
Members of the teams participating in the relay must be physically healthy, not have medical contraindications to physical activity, must listen to a lecture on safety in each team.
Relay participants are prohibited from:

interfere in the work of judges, enter into disputes with them or outwardly express their dissatisfaction with refereeing;
leave the place of the competition without the permission of the chief referee of the competition;
the team is removed from the competition for any offense.

The panel of judges reserves the right to make decisions in disputable situations not specified in these Regulations.

Venue and time

The military sports relay race is held on February 26, 2013 on the basis of the energy department of SP-4, at Pushkin, 10.

Management of the preparation and conduct

The organizing committee of the relay race is a collegial body designed to implement the goals and objectives of the relay race, to provide conditions for the preparation of the relay race.
The organizing committee includes representatives of the organizers working in the field of military-patriotic education of youth.
The chief referee of the competition is selected by the organizing committee.
Direct conductrelay races is assigned to the panel of judges, agreed and approved by the chief referee of the competition.

Procedure and conditions for holding

6.1. Military sports relay race is an complex game, to the Relay programThe following competitions are included:

6.2. Building, submitting a report: the team captain builds the participants, gives a report on the construction to the chief referee of the relay race.

6.2.2. Team members take their places at the stages of the relay.

Stage 1 " Obstacle Course»:

hand walker, labyrinth, wall, broken bridge. 1 person per team participates. Estimated task completion time.

Stage 2 "Tourism":

overcoming obstacles, horizontal railings. 1 person per team participates. Estimated task completion time.

Stage 3 "Ambulance":

carrying the wounded on a stretcher. There are 3 people per team. Estimated task completion time.

Stage 4 "Young Fireman"

the participant needs to connect the fire hoses together and attach the trunk. 1 person per team participates. Estimated task completion time.

Stage 5 "Young fighter":

a team member needs to wrap footcloths, overcome an obstacle course, shoot from a pistol at balloon. 1 person per team participates. The speed of movement, and accuracy when shooting, as well as the quality of winding footcloths are taken into account.

stage 6 "Incomplete disassembly, assembly of a weight and size model of the AK74 assault rifle":

1 person from the team participates, each performs an incomplete disassembly, assembly of the AK74. The procedure for incomplete disassembly of the assault rifle (Extract from the "Manual for 5.45-mm Kalashnikov AK74, AK74M assault rifles") (Appendix 1). Estimated time and quality of the task.

6.3 Summing up, awarding the winners.

6.4. Each team must pass all the competitive stages of the Relay.

6.5. The organizers have the right to include additional types of competitions in the relay program or change the types of competitions provided for by these Regulations, notifying the participants of the game before the start of the competition.

Registration of applications

7.1. To participate in the relay it is obligatory to fill in the application of the established form by each team (Appendix 1). A completed application is a document confirming the participation of the team in the relay.

7.2. Completed applications in electronic form are accepted by the organizers by college-wide e-mail, Kalinichenko Alla Yurievna.

7.3. Completed applications for participation in the relay are accepted by the organizers of the game until February 20, 2013.

Summing up the results of the game and awarding the winners

To evaluate the results shown by the teams in the competitions, a panel of judges is created, which includes the chief judges of the types of competitions. The chief judge heads the panel of judges. The composition of the panel of judges is announced to the participants before the start of the competition.
Relay winners are determined in the following categories: 1st place, 2nd place, 3rd place.
The winners of the Relay are determined by the completion of the competitive stages of the game on best time, as well as the total amount of game points.
For violations related to unsportsmanlike behavior, violations of discipline during the competition, the team receives penalty points. In case of gross violations during the game, the team is removed from the competition. The decision on this is drawn up in the minutes of the panel of judges.
The composition of the panel of judges considers the results of the competitive stages of the relay race in an open manner. The decision is made by simple calculation panel of judges team points earned. The vote of the Chief Judge is decisive.
The results of the game are summed up by the organizing committee, based on the results of the competition presented by the panel of judges.
The decisions of the Organizing Committee are final and not subject to discussion.
The winners of the game are awarded with diplomas.

7. Responsible for holding the relay

Main organizers: A.M. Kaliev.

Chief judge: E.A. Tokombaev.

Responsible organizers: A.Yu. Kalinichenko, E.S. Chertukhina, M.A. Gorbunov.

Responsible for photo, video filming: E.Yu. Petukhova

8. Contact information

Additional information on the organization and conduct of the relay tel. 206-940 (405) Kalinichenko A.Yu.

Attachment 1

To the Regulations on the Relay

Application for participation in the game

Structural subdivision __________________________________________

FULL NAME. team captain ___________________________________________

Team name:

Name of participant

ABOUT THE SPORTS HOLIDAY

"ARMY FUN",

DEDICATED TO THE DEFENDER OF THE HOMELAND DAY

IN AU "SURGUT POLYTECHNICAL COLLEGE"

IN 2015-2016 ACADEMIC YEAR

PLZh QMS 7.1.- 213 - 16

Version 01

Date of introduction: __.__.2016

Surgut, 2016

1 area of use

This provision sets out the procedureorganization and conditions of sportsholiday "Army Fun", dedicated to the Day of the Defender of the Fatherland for young men studying the first year. The order of participation in competitions and determination of winners is indicated.

The regulation was developed in accordance with:

the Convention on the Rights of the Child;

College charter;

College Development Program.

3. Definitions, symbols and abbreviations

SP - structural subdivision.

4. General provisions

4.1 Purpose and objectives

The mass sports event is held with the aim of promoting the organization of healthy and meaningful leisure for students, promoting a healthy lifestyle, military-patriotic education and preparing for service in the ranks of the Russian Army.

4.2 Venue and time

The competition will take place in gym SP4 - 22.02.2016 at 15.00.

5. Members and squads

The sports festival will be attended by teams of groups: from 441 to 447

Team composition up to 20 people.

6. Program.

I. Warm-up relay - 10 people.

II. bullet shooting– 3 people

III. Lifting 24kg. kettlebells with one hand - 3 pers.

IV. Wrestling "Sumo" - 3 persons. (absolute weight category)

V. Pull-ups on a high bar - 5 pers.

VI. "Don't Drop Your Rifle" 10 people

VII. "Scouts and sentries" -10 people.

VIII. Final relay - 10 people.

I. Warm-up relay

1. Start from the front line of the volleyball court to the 3-meter line, “cuttlefish” back, the ball on the stomach.

2. On a 3-meter line, stand up, hold the ball between your legs and jump to the middle of the hall, where the ball must be put into the hoop.

3. Jump over gymnastic bench 3 times.

4. Do a somersault back on a gymnastic mat.

5. Throw tennis ball at the target (for a miss - a penalty loop).

6. Run to the next participant, grabbing the ball along the way and pass it to the next, putting it on the stomach.

II. bullet shooting

Shooting from a standing position at biathlon targets. 5 shots each.

The team winshitting more targets.

III. Lifting 24kg. weights with one hand.Three participants alternately lift a 24kg kettlebell. for 2 minutes each, with one hand. The winner will be determined by the largest number of lifts by all participants.

IV. Wrestling "Sumo" Three participants alternately go to the middle of the hall and try to push the opponent out of the circle. The fight will take place in one round. The team that wins 2 matches wins.

V. High bar pull-upsFive participants pull up according to the rules on maximum amount once in one approach, holding basketball between the legs.The winner will be determined by the highest amount of pull-ups.

VI. "Don't Drop Your Rifle"10 participants line up at the same distance in a circle, holding the gymnastic stick vertically on the floor. At the referee's signal, it is necessary to intercept the neighbor's stick, releasing your own, with the same hand. The team that doesn't drop the most "rifles" wins.

VII. "Scouts and Sentinels"The sentries are located along the side lines of the volleyball court in pairs, opposite each other, with the ball in their hands. Scouts need to take turns running through the sentries who will try to hit the ball. The team that knocks out the most scouts wins.

VIII. Final relay1. Start from the end line of the volleyball court in the bag. 2. On the 3-meter line - remove the bag. 3. On the middle line, jump over the bench, crawl back under it, jump over again. 4. Perform a somersault forward on a gymnastic mat. 5. Solve an arithmetic example (for an error - 5 seconds penalty). 6. Crawl along the "plastunsky" under the bench. 7. Perform a somersault forward. 8. Throw darts at the target (for a miss - 5 seconds penalty) 9. Run back, taking the bag. Pass the bag to the next participant.

7. Determination of the winner.

Winner sports festival will be determined by the smallest amount of occupied places in 8 types of the program.

8. Rewarding.

Teams will be awarded sweet prizes.

Change No.

date of

British public relations researcher S. Black is a former president of the International PR Association (IPRA) in his book “Public Relations. What it is?" defines public relations as one of the management functions, an integral part of the organization's management system, contributing to the establishment and maintenance of communication, mutual understanding and cooperation between the organization and the public of Black S. Public Relations. What it is? / S. Black. - M. : News, 1990. - S. 37 ..

The French researcher F. A. Bouari, a well-known theorist and practitioner of public relations, “public relations is the behavioral morality of the group, the strategy and technology of communication, the true application of the humanities, with the aim of establishing and maintaining companionship” Bouari, F. A Public relations or the strategy of trust / F. A. Buari. - M. : INFRA-M, 2001. - S. 87 ..

P. R. Dixon notes that public relations is a managerial function through which public opinion is assessed, the policies and tactics of the organization are correlated with the public interest, and an action program (and communications) is implemented in order to gain recognition and favor with the public Dixon, P R. Marketing Management / P. R. Dixon. - M. : BINOM, 1998. - S. 44 ..

There are a lot of definitions, but in all of them one common point can be distinguished: the activities of any company today are significantly influenced by public opinion, and public relations are connected precisely with influencing this public opinion in order to make it favorable for the company. Thus, public relations is a form of promotion designed to create a public opinion about a product, service, manufacturer, seller or country in which they are located. Public relations promotes the search for mutual understanding and the formation of contacts with the press, public figures, government and other circles. At present, there is no clear, exhaustive formulation for this very important social phenomenon, but in Russian practice it has been defined as public relations, or PR.

S. Black in his book "Introduction to Public Relations" identifies ten main areas of public relations, which provide an opportunity to get the most general idea about the content of the professional activities of public relations specialists and the content of their professional training. These areas are:

Impact on public opinion;

Public relations;

Government Relations;

Public life;

Industrial communications;

financial relations;

International connections;

Relations with consumers;

Research and statistics;

Media.

More specifically, S. Black expresses the content of the activities of public relations professionals in the tasks facing them. According to the classic, the main tasks of public relations specialists are:

Consultations based on an understanding of human behavior;

Analysis of possible trends and prediction of their consequences;

Studying public opinion, expectations and views of society and developing recommendations for the implementation of necessary measures;

Establishment and maintenance of mutual communication based on the reliability and completeness of information;

Prevention of conflict and misunderstandings;

Promoting the establishment of mutual respect and social responsibility;

Harmonization of personal and public interests;

Improving friendly relations with staff, suppliers and customers;

Improvement of industrial relations;

Attracting qualified personnel and reducing staff turnover;

Expansion of the market for goods and services;

Maximizing profitability;

Formation of corporate identity Black, S. Introduction to public relations / S. Black. - Rostov n/a. : Phoenix, 1998. - S. 245 ..

Propaganda - (lat. propaganda - subject to distribution) - “activity, oral or with the help of the media, which popularizes and disseminates ideas in the public mind” Averyanov, Yu. I. Encyclopedic Dictionary / Yu. I. Averyanov. - M. : MKU, 1993. - S.320 ..

Propaganda in the sports field is a special kind of propaganda that does not require words, but requires action. There is nothing better for sports propaganda than modern sports grounds, systematically engaged people, sport competitions.

According to S. Black, in order to understand the role and importance of public relations in the activities of a sports organization, one should dwell on the following positions.

1. sports organization, like any other, is involved in the processes of communication. The acquisition of influential partners, support from those groups of the public that are able to influence the success of the organization's activities or its failure, are provided largely as a result of communication. In order for these processes to take place successfully and purposefully, they must be managed.

2. In a sports organization, like in no other (perhaps the only exception is a theater troupe), the human factor plays a colossal role. The formation of a team in the broad sense of the word, as a team of like-minded people who share the leadership policy and are ready to jointly solve the tasks set, is one of the key tasks in sports. To do this, the so-called system of intra-company communications should be worked out.

To define the field of public relations, focused on social policy and groups influencing it, the term public affairs / communications (public affairs) is used. This is often referred to as the PR departments of state structures. This area includes the organization's relations with state structures of the federal and regional levels (subjects of the federation), relations with local municipal authorities, relations with the local community, political action committees, lobbying, problem management. The purpose of public affairs is to influence social policy (financing of social programs - science, education, health care, ecology), distribution of budgets) Vikentiev, I. L. Advertising techniques and Public Relations / I. L. Vikentiev. - St. Petersburg. : Triz Chance; 2002. - S. 56 ..

As stated above, the key concept in PR is "public". It refers to any groups of people (or individuals) that have any relation to the activities of a sports organization and are capable of influencing its well-being under certain circumstances.

From the standpoint of "public relations" the public can be conditionally divided into "open" and "closed". The "open" public is the broad masses of the population, it is the totality of all social strata, classes and groups, social communities. The closed public is employees of firms, companies, institutions, government apparatuses, united by official and professional relations. The fundamental essence of the public relations system lies in the fact that it works both with the "open" public and with the "closed" public. Karpukhin, E. Makarevich. - Kaliningrad: Yantarny skaz, 2002. - P. 226 .. The effectiveness of PR services directly depends on the depth of understanding of the socio-psychological characteristics of the "open" and "closed" types of the public, because it is the public that is the bearer of a certain mass consciousness, public opinion and public sentiment.

Organization and holding of cultural events is a fairly common way to create and maintain a good reputation Sukhoterin, L., Yudintsev, I. PR in sports / L. Sukhoterin, I. Yudintsev. - Nizhny Novgorod: Harp, 2010. - P. 148. Organization of festive concerts with the participation of popular Russian pop stars, theater and film artists, mass celebrations, etc. allows you to quickly and effectively raise the rating, achieve recognition simultaneously in various target groups. Carrying out such actions is a very troublesome task that requires the involvement of professionals. This is especially necessary when we are talking about large-scale events, such as concerts with pop stars. Local specialists are not always able to cope with the situation due to the lack of relevant knowledge and experience in this area.

It should be noted that the consistency of any campaign, the complexity of the approach are axioms of work in the field of public relations, therefore the stages of a PR campaign listed below are often carried out in parallel and, as a rule, involve several iterations, and new operations or their combinations are possible at each new cycle:

PR-appeal (“message”, “news”, speech of an influential person, etc.);

Transfer of information, necessarily through various channels;

Overcoming "noise", distortions, interferences;

The perception of the message by the audience;

Feedback.

The analysis, which should be both preliminary (at the company planning stage) and evaluating the results of a PR campaign, necessarily includes the following steps:

Preparatory stage (setting goals, setting problems, finding out how they have been achieved, choosing communication channels and determining, based on the results of the action, the adequacy of their choice);

Estimated stage (planned costs during the preparation of the action, taking into account the quality of work and the efficiency of the use of funds upon completion);

Proper analytical stage (definition of ways, methods and means of the campaign, evaluation of the results of their use) Azarova, L. V., Ivanova, K. A. Public relations: theory and practice / L. V. Azarova, K. A. Ivanova. - St. Petersburg. : Peter, 1998. - S. 57-58 ..

When holding mass events, one should also take into account the specifics of the region and correctly assess the current situation. Otherwise, you can get the opposite effect. For example, a company that has never staged grandiose performances decides to increase its rating by inviting pop performers well-known throughout the country to the region. Of course, for the unspoiled public, this will be an extraordinary event. The novelty effect will work. But it will be misunderstood. Two opposite conclusions can be drawn:

The company is developing so successfully that it allows itself to make such expensive gifts to citizens;

The company is doing so badly that it is trying to save its shattered reputation at the expense of the authority of pop stars.

Therefore, in such situations, it is better to start with less significant actions of competitions, citywide sports competitions, holidays for children, gradually preparing the audience for the upcoming final chord. In this case, the effect obtained will be as expected.

As in any other industry, in sports, PR specialists most attention is given to cooperation and communication with the media. And this is understandable, since each interview with an athlete increases its value. It should be noted that the cooperation of specialized media with sports organizations is mutually beneficial. For example, without the media it is impossible to attract fans to the stadium, and without information about a sports organization that is of interest to the general public, the circulation of a newspaper falls. A sports organization can and should work with all media that are read (watched, listened to) by its target audiences.

The specifics of ongoing PR campaigns and created special events are determined in the same way. For example, for several years in a row, FC Lokomotiv held the “Bring Mom to Football” campaign, which is very popular with fans and, of course, increases interest in the club Website. 2009. - Electr. Dan. - Access mode: http://www.rbyarsk.mirahost.ru. - Zagl. from the screen..

Tasks solved with the help of public relations:

Formation and elevation of the image of a sports organization, its good reputation;

Creating positive publicity for its leadership in the right circles;

Giving the events of the organization a socially significant meaning;

Creation of an effective system of business communication of the organization;

Formation of its informational aura;

Correction of public opinion in situations unfavorable for the organization;

Lobbying;

Fundraising (search for funds);

Creation of a friendly atmosphere within the organization and others.

It should be noted that an integral part of this activity is the study of public opinion. This is obvious enough, because in order to form or change any opinion, it would be good to know what the opinion that already exists is. From this follow two main directions of PR activities: the study of public opinion, the results of which are developed the required policy and management decisions are made, the creation of the necessary information flow in order to disseminate the necessary information Yurasova, M. V. Management consulting: sociological methods and technologies / M. V Yurasova. - M.: Nauka, 2001. - S. 78 ..

A few years ago, the Moscow football club Spartak announced a boycott of the Sportexpress newspaper, in connection with which its circulation fell, because Spartak fans, having learned that this newspaper would not contain information about their favorite team, did not buy it. The boycott lasted two months. As a result, the club and the newspaper, to mutual benefit, found a common language, apparently realizing that it is very difficult for them to exist without each other Club Spartak [Electronic resource]: official. website. 2012. - Electron. Dan. - Access mode: http://spartak.msk.ru. - Zagl. from the screen. .

A sports organization can and should work with all media that are read (watched, listened to) by its target audiences. As for the priorities, they are different for each organization Dzyaloshinsky, I.M. Russian media in the election campaign: lessons of efficiency / I.M. - M.: 1996. - S. 62 .. For example, if for football club these are the newspapers "Sport" and "Sportexpress", then for an elite fitness club - the magazines "Krasota. Health. Fitness”, if we are talking about relationships with consumers, or “FITNESS REPORT / FITNESS REPORT”, if you need to create or maintain an image in the business environment, since this publication is positioned as “the only business publication in Russia about new products and events in fitness industry, market trends, the latest developments in the field of equipment and equipment for fitness clubs. Let us pay attention to the importance of determining the target audiences to which the informational message is addressed.

The specifics of ongoing PR campaigns and created special events are determined in the same way.

An important role is played by fantasy, creativity of a PR-professional. And, of course, observation. So, during the European Championship in Portugal, viewers all over the world admired the fans, whose faces were painted in the colors of the national flags of their countries. FC Lokomotiv immediately offered its fans (and this is primarily young people) the opportunity to paint themselves in the club's branded garnet-black colors for free. Especially for this, a make-up of the right palette, safe for the skin, was ordered at the factory serving the theaters and film studios of the country. Now, an hour before the start of each match, a line of people who want to paint their faces with safe makeup is lining up near the stadium. First, the fans are just interested. Secondly, it attracts attention, everyone is photographed and so on. Such game actions are always perceived with pleasure by fans, create additional fame for the PFC CSKA Moscow club [Electronic resource]: official. website. 2013. - Electr. Dan. - Access mode: http://www.fc-cska.ru. - Zagl. from the screen. .

It is necessary to pay attention to the etiquette of relations with the press, because, as mentioned above, the media are the main channel for delivering key messages.

The journalist seeks to find comments and interviews of business people who are recognized leaders opinions, at least in their industry. Mass media, especially electronic ones, prefer quite emotional comments. Preference will be given to that representative of top management who knows how to combine clarity of presentation, emotionality, an accurate indication of a generally significant problem and ways to solve it in comments or answers to reporter questions Sogomonov, A. Yu. The role of the press in the formation of civil society / A. Yu. Sogomonov . - M.: 1999. - S. 65 .. The task of the PR assistant is to support, despite all the extreme employment of the leader, his "boss" in a similar form. A simple theoretical recommendation that is always difficult to fulfill: accustom your patron to the idea that you are talking to him as a representative of the public, a journalist - an interviewer, and not a subordinate who defends only the honor of his uniform Gusev, K. A. Public relations in the economy / K. A. Gusev. - St. Petersburg. : Peter, 2004. - S. 39 ..

There are frequent cases when, instead of helping a journalist in collecting information, PR specialists prevent this, turning, in the words of I. M. Dzyaloshinsky, into “information filters”. A common situation is when a journalist is perceived by a PR specialist as a serious obstacle that can “spoil” PR information, “introduce “noise” into the original message.”

From the difference in the missions of the two professions, a different attitude towards the audience follows. A PR specialist addresses the audience as a specific group of people whose opinion or behavior determines the realization of any private interest. He needs to negotiate with them, to convince them that his proposal is profitable.

Based on the sources studied above, we can determine the general ideas about the content of the professional activities of public relations specialists; the specifics of conducting PR-actions; methods of working with journalists, etc. All this will help us to correctly form public opinion and competently promote healthy lifestyle life.

Conclusion on the first chapter

Thus, sport has a huge advantage over other areas in terms of PR, since sport is PR itself. No wonder sports events are among the PR tools. Here it is necessary to single out sports competitions with the participation of champions. Undoubtedly, as the theoretical analysis has shown, public relations in the field of sports require further development - both professional and creative development.