The presentation of the uniforms of the Russian Olympians, developed by Bosco craftsmen, on the eve of their departure to Brazil, instantly resulted in the already familiar holivars, mainly in social networks. The essence of the criticism boils down to the fact that the clothes of the athletes are more reminiscent of the costumes of the porter and have nothing to do with sports style except with their lower part - sneakers. Others saw it as quoting the official uniform of Harvard students (which is also far from sports, whatever one may say).
Let us remind you that at the opening ceremony of the Summer Olympic Games 2016 our men will come out in navy blue blazers with white edging, worn over a white shirt with a burgundy bow tie, beige trousers and navy blue trainers with white soles. The women will still wear the same jackets, the shirt will be replaced by burgundy-beige striped vests, and the trousers will be replaced by beige knee-length skirts. Athletes' sneakers are burgundy.
In defense of the designers, we will say that, on the whole, the uniform of our Olympians is quite consistent with the general avant-garde style of the everyday clothing, which was presented by Bosco this spring. Clear straight lines, bright colors of the Russian tricolor, geometric print - all evoke associations with the art of the Russian avant-garde, famous for its strong and victorious energy. And, by the way, the current form contains record number names, so what we saw at the meeting of athletes with the President is only a small part.
But among all the complaints about our Olympic form, there is one that cannot be ignored. See what the dress uniform of the Ukrainian team looks like at the 2008 Olympics in Beijing, which was also designed by Bosco. Maybe after 8 years, designers should be a little more creative in their ideas?
Featured by Ralph Lauren, the US team dress uniform is made in the traditional colors of the American flag. Navy blue blazers with engraved gilded buttons Olympic symbols, white straight-leg trousers, tops and loafers in white-blue-red colors. When developing the form, according to the designer, the hot climate of Brazil, fashion trends and, of course, comfort were taken into account. Ralph Lauren is especially proud of the development of luminescent details on the flag bearer's jacket, which, according to the designer, will literally light the way for the entire US team. It sounds, of course, very nice and the concept is worthy, but even a world-famous designer could not avoid mistakes.
After the photographs of the new American uniform became available on the Web, fans from all over the world noticed white-blue-red stripes on the Olympic jerseys, in a sequence that clearly reminded everyone of the Russian tricolor. The scandal, of course, followed immediately. Well, on the 5th, we'll see if American athletes will really demonstrate the Russian national symbol, or Ralph Lauren will be able to save the day.
Cuba
The Cuban national team was more fortunate. Not only was it dressed by Christian Louboutin himself, but the final version of the dress uniform was positively appreciated by fans around the world. According to the designer, the inspiration for him was the athletes themselves, their characteristics, as well as the nature, culture and history of the island of Cuba. The jackets are made in burgundy for men and in sandy beige for women, with a stripe with the Cuban flag on the breast pocket. In general, the jackets are made with a slight hint of military style - perhaps a hint of the state structure of socialist Cuba, or maybe just a coincidence.
The peculiarity of the ceremonial uniform of the Cuban Olympians was, of course, the shoes, upon seeing which the Russian fans immediately remembered the sensational song of the Leningrad group. Christian Louboutin has designed loafers for men and low-heeled sandals for women. Of course, with red soles. Everything looks stylish and fashionable, and most importantly, as Cuban athletes admit, it is also comfortable.
France
The French national team is once again dressed by the fashion house Lacoste. This time, the brand has developed a form that is free, does not hinder movement and, which is equally important, is very fashionable. White cotton trousers, polo shirts, elongated shirts, navy blue bombers, and, of course, the famous crocodile logo, which was painted in the colors of the French flag on the occasion of the Olympics. In general, there is even nothing to complain about. Five!
Georgia
A flurry of negative criticism fell on the dress uniform of the Georgian national team, designed by the Samoseli Pirveli store. The fans were outraged by the fact that the uniform of the athletes is more reminiscent of the costumes of the artists: men in long quilted jackets, and women in white long dresses, over which a cropped cornelian-colored jacket is worn.
Disputes erupted over how the Georgian national costume should actually look, and whether it is appropriate at all - after all, people go to the Olympics in sports-style clothing with only some elements of national symbols. And here the patriarchal values of Georgia, apparently, prevailed, and the designers forgot about the light, joyful energy of the Olympic Games. New form not only Georgian citizens did not like it, but also political circles, as well as, it seems, the athletes themselves: in the photo, where the national team, dressed in full dress, is escorted to the airport, there is not a single joyful Olympian.
Italy
Traditionally, Giorgio Armani himself is working on the Olympic form for Italian athletes. At his show in Milan, the designer presented long-sleeved jackets, shorts, bombers and classic polos. Everything is done in black and white colors and decorated with gilded details. A bit of Italian luxury obviously didn't hurt the tracksuits.
Great Britain
For equipment English athletes This time, Stella McCartney, who developed the Rio Olympic uniform with Adidas, is again in charge. As Stella herself said, this year the form has become lighter and more comfortable. At the same time, it meets all the laws of sports aesthetics: the form turned out to be bright and fashionable. The clothes are made in bright red, dark blue and white colors and are decorated with prints in the form of the British flag, English rose, coat of arms.
Australia
At the Olympic Games in Rio, athletes from Australia, according to Internet users, will clean rooms, open the doors to the hotel and escort passengers to the plane - in a word, they will act as service personnel. This was the opinion of the fans when they saw jackets with a thin mint strip, yellow silk handkerchiefs and white shorts and skirts from Australian athletes. The uniform for the opening ceremony of the Olympic Games was developed by Sportscraft, and its strange design is far from the result of bad taste among the designers, because its development took place in constant consultation with the National Olympic Committee and the athletes themselves.
Canada
But Canadian athletes will go to the Rio Olympics in uniforms from Den and Dean Keiten, the founders of the famous Dsquared2 brand. This year, designers have developed soft, comfortable and youthful clothing: elongated red and black blazers, caps, long pullovers, elasticated pants. Everything is decorated with the national symbol of the country - a red maple leaf. According to the recognition of both Keyten, they managed to combine comfort and innovative designs in the Olympic uniform. In general, the clothes of Canadian athletes are pleasing to the eye, but the Olympic motives are weakly reflected in them.
Sweden
A feature of the Olympic uniform of Swedish athletes is that it was developed not by some eminent designer, but by the giant retailer H&M (which, however, is favored by many luxe-class brands, judging by the number of collaborations with the Swedes). In addition, the uniform of the Swedish athletes is the most ecological - it is made from recycled materials. The clothes are presented in the colors of the Swedish flag - yellow and blue - and are decorated with splashes of gold, silver and bronze, symbolizing sports medals.
South Korea
When developing uniforms for their athletes, South Korean designers, first of all, were guided by considerations of the safety of the Olympic delegation. All Olympians' wardrobe items are impregnated with a special solution against mosquito bites that carry the dangerous Zika virus. As for the design, it is similar to ours: dark blazers with white edging and light-colored trousers. True, unlike us, South Korean designers have added bright elements: rainbow scarves and socks, as well as men's ties with bright red polka dots.
Designing the uniform for the Olympians, the designers from the PRC probably wanted so much to emphasize the national symbols of the country, namely, the red and yellow colors of the Chinese flag, that they involuntarily got carried away and clearly overdid it. There is no hint of a communist symbol at all, but there are more than enough unflattering comparisons to "scrambled eggs and tomatoes" from Internet users. A very big failure.
Ukraine
The uniform for Ukrainian athletes was developed by designer Andre Tan, who made sure that the clothes would satisfy any weather conditions. An interesting feature All sets of clothes became a unique print, invented and patented by Andre himself, which he called "Diamond Ukraine". In general, the entire uniform is made in rich national blue and yellow colors, and its full dress version is balanced and formalized with the help of a neutral jacket in a soft gray color.
Belarus
The Belarusian Olympic uniform was personally approved by President Lukashenko himself. Its main colors echo the colors of the country's flag and coat of arms, and the national red and white ornament is used as the main print. The formal set is represented by a red jacket for women and a gray jacket for men, combined with gray straight-cut trousers. In general, the entire "Olympic" collection is remarkable in that it includes not just sportswear, but also feminine things in casual and smart casual style: pencil skirts below the knee and tight-fitting midi dresses with a print in the form of a national ornament presented in cornflower blue and red. The development of the Olympic uniform was carried out by Belarusian designers Yulia Latushkina and Ivan Aiplatov.
Photo: Getty Images, press archives
April 25 at the Tretyakov Gallery. For more than a hundred years, athletes from our country have been going to the Olympics. And let them see off according to the mind, that is, based on the results shown, but they are greeted by their clothes. We remembered how the outfit of the national team, both casual and ceremonial, has changed during this time, choosing the most striking options for it in the entire history of the Olympics. We invite you to make a fascinating journey in our time machine.
The first Russian gold
First olympic gold the Russian national team won in 1908 in figure skating... Nikolai Panin-Kolomenkin demoralized the greatest Ulrich Salkhov - the application program of our skater forced the Swede to refuse to participate in the special figures... If it were not for the well-known unprecedented condemnation, then Panin-Kolomenkin could have left London altogether with two gold medals. In addition to the first victory, the Russian athlete was also remembered for his costume, which reminded of the Streltsy caftan of the times of Ivan the Terrible.
Debut of the color of the sky
After the First World War and the Revolution, the connection between domestic athletes and the Olympics was interrupted for as long as 40 years. The debut of Soviet athletes at the Games was Helsinki-1952. Everyday uniform was an ordinary dark blue suit with the inscription USSR, which set the standard of our sports fashion for very many years. Blue also prevailed on the ceremonial costumes of athletes. On the picture Olympic champion in discus throwing, Nina Ponomareva and Elizaveta Bagryantseva, who became a silver medalist in the same form, demonstrate their form at the opening ceremony of the Games. Naturally, there could be no criticism at that time - perfect shape for ideal athletes. The leader of all nations is satisfied.
80 shades of gold
In 1980, at the first home Olympics, little changed in training uniform, except for the addition of a variant with a red tint to the well-known suit. The opening ceremony is a different matter. On it, ours appeared in strict light suits, which did not differ in color from men and women. If you remember that the USSR national team won 80 gold medals in Moscow, then the option was clearly lucky.
"The concept has changed"
The 1996 Atlanta Olympics was the first such summer competition where the Russian Federation acted as an independent state. This means that the design of standard equipment, which remained unchanged throughout the Soviet era, simply had to radically change. In the United States, the Russians appeared in white and blue suits, diagonally separated by a tricolor. Simple, elegant, stylish. In the photo, Alexey Nemov receives his next award at the awards ceremony.
Minimalism in sports
Two years later, in Nagano-98, the Russians, as well as in Atlanta, were dominated by blue. This was reflected in the everyday form, which should not be dwelt on too much, since it has not changed much since the last Games, and in the front dress at the opening ceremony. The minimalistic design has left this, in general, pretty version completely unmemorable. The only exceptions were warm scarves, which were present in both girls and boys.
Last time
Sydney 2000. Significant event. Not only best performance Russian national team on Summer Games right up to the present, but also goodbye to shades of blue for years to come. The costumes, in which in the photo we see the champions in epee fencing Tatyana Logunova, Karina Aznavuryan and Maria Mazina, have become the last form of this type.
Russian patterns
After Sydney, Bosco became the official outfitter for the Olympic team, which was marked by the disappearance of blue out of sight in the "civilian" uniform, and the coming to the fore of the combination of red and white - it should be noted, very successful. The form of Dmitry Berestov, who became the best weightlifter in the category up to 105 kilograms in Athens, as well as its variants from subsequent summer ones, and Winter Games, was instantly recognizable, which should be the main thing for sportswear.
Red and White
In Olympic Turin, speed skater Dmitry Dorofeev, who became vice-champion there, carried the Russian flag at the opening ceremony in a uniform that, by all accounts, became one of the most successful in the entire history of the team's performance at the Olympics. Take a closer look - does it look like anything? Well, of course, this is an easy reference to the Panin-Kolomenkin form almost 100 years ago! True, the famous Russian figure skater did not have a fur collar.
We go east
Beijing 2008. The standard form has remained almost the same since the days of Athens, but in the front there were notes of what we will see in Olympic London - the replacement of large patterns with small ones. In principle, it is far from the worst option, but for our standard-bearer Andrei Kirilenko, he certainly did not become happy, because the Russian national basketball team failed miserably, unable to even get out of the group. However, compared to the current nightmare, this now seems to be a success.
Less is more
Four years later, the conceived concept of scaling down logically resulted in the same version of the uniform of the Russian national team. By the way, the assessments of the design were diametrically opposite - someone noted the non-standard idea, others said that it was dazzling in their eyes. One way or another, but Russian volleyball players the uniform was certainly to their liking - after all, it was in it that they stood on the first step of the Olympic podium.
“Hot. Winter. Yours "
Volunteer and relay jackets in Sochi-2014 were distinguished by their brightness and an abundance of different shades. But the form of our Olympians did not differ in the same brightness. These were standard blue suits (return to the past?), Red suits with the letters RU and white ones with a tricolor on the chest, in which the Russians climbed the podium during the awards ceremony. The fans could see the latter in all its glory - the number of medals won was the largest in history.
Ode to the vanguard
And finally, Rio 2016. The avant-garde direction and constructivism of the early XX century were taken as a basis. How successful this decision is remains to be seen, especially since the form at the opening ceremony has not yet been disclosed. But it is already clear - all the patterns and curls went on a well-deserved rest for at least two years, giving way to geometry. The first impression was quite good, although there were also reviews that the blue color could be made brighter. We look forward to the continuation of the concept in full dress. I think everyone will be very surprised if there are no white pants a la Ostap-Suleiman-Barta-Maria-Bandar Bay. The dream of the great strategist will be fulfilled, but, unlike Bender, the Russians will go to Rio not to enjoy life, but to work.
Summer opening ceremony is approaching Olympic Games in Rio de Janeiro, and it is time to assess how prepared the national teams are for the main sporting event 2016 year. In particular, whether they face a fashionable sentence for the uniforms in which athletes will parade under national flags at the opening and closing ceremonies.
V in social networks a discussion broke out about appearance dress uniform of the Russian national team after the meeting of athletes in the Kremlin. Some laugh and say that these suits look more like waiters 'liveries, while others believe that our athletes' uniforms are normal, nothing like that, and even very festive and stylish. Nevertheless, let's compare ourselves.
This is what the front door looks like Olympic uniform Russian athletes from Bosco Sport. Now let's compare it with the uniforms of the national teams of other countries.
The Cuban national team this year will defile in louboutins and in delicious pants in the truest sense of the word. The designer of this uniform is Christian Louboutin.
The uniforms for the Canadian national team were invented by brothers Dan and Dean Caten from famous brand DSquared2, and was manufactured by the Hudson's Bay department store chain.
The duo of designers is renowned for the perfect fit, which can be seen in the way their creations fit perfectly on the athletes' figures.
Team Great Britain will be wearing designer Stella McCartney jerseys made by sports brand Adidas. Stella did not regret national attributes in decorating the uniform.
By the way, the uniform turned out to be not only beautiful and stylish, but also more ergonomic: the fabric from which it is sewn is 10% lighter than the fabric of the uniform of athletes at the 2012 Olympics in London.
The ubiquitous Swedish clothing retailer H&M is here too, dressing Olympians and Paralympians for the Rio de Janeiro Olympics using the colors of the national flag.
Leggings, T-shirts, hoodies and everything else are made in sustainable ways. Although they do not have "Sweden" written in large letters, it is safe to say that it is very patriotic and beautiful shape that athletes will proudly wear.
Designer Ralph Lauren dressed the US Olympic team once again while staying true to his classic aesthetic. The uniform, painted in the colors of the national flag, was featured on the Today Show. Despite the full compliance with the dress code of the International Olympic Committee, many critics called this version of the form insufficiently athletic.
National team South Korea, like the American team, in its form more resembles members of an elite country club. The shape is sewn in such a way as to exclude the possibility of infection with the Zika virus from mosquitoes. By the way, the creators of the Russian Olympic uniform followed the example of the Koreans. Maybe she didn't seem so stylish to many, but now we are already calm for our athletes: no Zika will pass!
The French national team will wear uniforms from Lacoste, a brand created by tennis player Rene Lacoste. The style of the French uniform was considered by some to be too strict and not youthful enough, but you still cannot find fault with the cut and design.
The Australia squad will be dressed in retro style with a nod to the 1924 Olympics. Designed by Sportscraft. By the way, the Australian national team this year will go down in Olympic history thanks to the fact that athletes will be supplied with condoms on the road that protect against the Zika virus.
Bosco Sport is a Russian brand that has changed the idea of sportswear. The history of his success is closely connected with the victories of the Russian Olympic team, whose members for the first time donned corporate design kits.
In 2001, the Bosco di Ciliegi Family company decided to expand its business and create a new direction - the production of branded clothing for athletes. After signing a contract with By the Olympic Committee the brand's products went to test at the most significant competitions in the world. The very first Games brought victory not only to the Russian team, but also to the new brand. The high quality clothing has proven to be very comfortable and functional.
After Russian athletes fans dressed in Bosco Sport. Now the corporate identity, combining elements of state symbols, national flavor and laconic design solutions, became popular all over the world.
Bosco Sport for men
For men, Bosco Sport is strength, movement and the will to win. Such clothes are chosen by confident people aimed at success.
All categories of goods are presented in our online store at competitive prices. Outlet is an opportunity to buy an original sweater, sports suit, hat, scarf, T-shirt or shorts of a famous brand with a big discount. Here you can easily put together a complete wardrobe and personalize it with accessories.
Choose clothes at affordable prices and place an order on the website. Our specialists are always at your service.
The Olympic Games are not only a sport, but also a competition of world-class professional fashion designers in who is the most stylish in the world. "Higher, faster, stronger!" You can safely add one more word to the motto Olympic movement: “STRONGER”. For some time now, the most rated at the Olympics are not the broadcasts of the finals in the most popular and prestigious sports, but the opening and closing ceremonies of the Olympics. In fact, this is an amateur show. Watching him at the stadium is one torment. While the show leading up to the ceremony can still be watched, the two-hour parade of athletes from 200 countries is a tiring spectacle. But you can watch the TV picture. and even interesting. Who will go to the parade in what - this is what not only sports fans, but also fashion lovers all over the world discuss. Let's try to discuss and we, comparing the forms of different participating countries, in which the Olympians of these countries are going to go to the opening ceremony of Rio 2016, scheduled for August 5. We look and compare! Unofficial Champion - Olympic Team France... Perhaps one of the most stylish forms of the 2016 Olympics from Lacoste. Real French chic! 
If anyone can argue with the French, it is the national team Cuba... Designer Christian Louboutin went to great lengths and made Cubans very bright! 
Team uniform Of Canada by Dsquared2 - only red and white, in the colors of the national flag. 
National team Australia before the trip to Rio de Janeiro, she had clearly re-read The Golden Calf. All the polls are in white "pants"! 
The colorful uniform of the team Belarus.
Expensive and angry. National team USA at Polo Ralph Lauren. 
P - patriotism. From Stella McCartney to the national team Great Britain.
Estonia- very much even nothing! 
The scandalous form of the Olympians Of Kazakhstan criticized by many on social networks: “ What is this cleaning gown?»
However, the Kazakhs are still nothing compared to the national team. Of China... This is where the real nightmare is! 
Stylish and life-affirming shape Italians by Giorgio Armani. 
National team Of Russia in the suits of "doormen" from the BOSCO firm. 
Team uniform design Of Ukraine developed by André Tan. But it was made in China. 
Recall that earlier