The kit costs almost 100 rubles.

On Monday, near the National Art Museum, a presentation of a new uniform was held, in which the national football team of Belarus will participate in the League of Nations. The event was attended by several dozen people, and the models were national players who actively shared photos and videos on social networks, writes by.tribuna.com

Finally, we saw the form in which the national football team of Belarus will play. Like?

The press secretary told Tribune about how the uniform was created and why the Italian Macron is now wearing our national team. Belarusian Federation football Alexander Aleinik.

- How was the design of the form developed?

- In July last year, the delegation of the Belarusian Football Federation visited the Macron plant in Bologna, where, in fact, a new concept of the uniform was developed together with the designer of the digging company. We work with Macron under the Kit Assistance program introduced by UEFA. In addition to us, there are nine European football associations working with Macron. The agreement with the new technical partner is valid until 2022.

- What did you want to see in the form?

- Of course, we had a desire to put the symbols of our country on the uniform, of course, we wanted to see the logo of the federation. We liked the version with the ornament on the chest in the previous form, we decided to keep this element, however, we changed its position and applied it to the sides. In the pattern, as before, the main element is the eight-horn, which denotes fire and masculinity. Everything was built around the logo and national colors. We saw how it would be better, tried various variations and combinations. Each element was added in stages. As a result, we settled on this option.

- How is the kit made up?

- The program is open on a computer, a designer works in it. They tell him what they want to see in the end. He tries different options, shapes, shows. Some color combinations did not look very harmonious. Some elements didn't quite fit in. I remember taking a long time to find a place for the ornament. We even considered the option of putting it on the collar, but now it's pointless to talk about it. We made a decision and settled on what the fans see now. It is also important here to understand the fact that any kit must be coordinated with UEFA. Perhaps the design will seem simple to some, but we have much less freedom here than, for example, football clubs... We can't just go and apply any print. Any additional element needs to be justified. As in the previous time, there were questions about the ornament, but they were resolved.

- Can you remember the names of the designers?

- In general, we were supervised by Francesco Martinelli, Macron's marketing manager. He participated in the presentation on Monday. Our delegation actively communicated with him, almost all issues were resolved through him - from the development of the form to documents and supplies. Francesco was in charge of the Italian side. Also, two designers, whom he supervised, were presented to help him. Macron does not emphasize the name of this or that employee in press releases and presentations of new kits. However, the designers of this relatively young company managed to make personalized kits for such clubs as Lazio, Deportivo, Nice, Sporting, Stoke City.

- And who participated from our side?

- From our side, the delegation was headed by the first deputy chairman Sergei Safaryan.

- The form was going to be presented in the spring, but was presented only now. Why?

- There were no delays. Here the question was different: when is it better for the national team to play in shape? We decided that it would be more expedient to hold the spring friendly matches in the old uniform, and to enter the UEFA Nations League with a new kit, and submit the uniform on the eve of the start of the national team in the tournament.

- Where can you buy a uniform?

On August 9, the Football Federation of Belarus presented a new uniform of the national team, a song recorded by the Navi team and a mascot in the form of a knight - Vayar.

As previously reported by the marketing director of the Football Federation Vladimir Berezhkov, "vyshyvanka" will be presented on the form. In the design of the national team, a new brand has been beaten - "White Wings".

- The ornament was applied to the version of the uniform that we ordered, - explained the head of the football federation Sergey Rumas.

- The set is standard. Perm "Amkar" plays in the same way.

- Yes. We only added the ornament. Its application on the form has been agreed with UEFA. Of course, they chose from the range of ornaments that exist in Belarus. And the choice was stopped on the one depicted on the national flag.

It was in this form that UEFA presented the idea of ​​adding additional elements to the form. We had to prove that they were not the trademark we advertise.

- Do you think the new kit of the national football team will be as popular as the Croatian checkers?

- First of all, I would like it to be as successful as in the cases of the best national teams.

The team's footballers were delighted with the new clothes.

- I feel comfortable in this form! I liked the non-standard approach in terms of design, - shared his impressions Alexander Gleb.

- Each top team has its own brand. I really like that now we have one too, - noted Denis Polyakov.

- I believe that the new original uniform will inspire the players, and they will come to the location of the national team with great desire and in an elated state, - said Vitaly Rodionov.

Also during the presentation, a new image video was presented ...

Team mascot ...

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... and a composition dedicated to the team's brand. The songwriters are the Navi group.

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The coach of the national team Alexander Khatskevich (left) came to the event in all white. However, like the coach youth team Igor Kovalevich (right).
The head of the federation, Sergei Rumas, is in a good mood.

Khatskevich managed to exchange a few words with former coach hockey "Dynamo" Kovalev.
BATE striker Vitaly Rodionov is examining the team's new jersey.

Legendary footballer Alexander Gleb willingly posed with cute girls.

Vayar is the mascot of the national team. Photo: Daria Buryakina, TUT.BY

How it was.

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The Belarusian footballers will play in the new uniform.

And on September 6, at the Borisov Arena, the national team will start in the European qualifying group A World Cup 2018 match with the vice-champions of Europe, the French team. Our group also includes teams from Holland, Sweden, Bulgaria and Luxembourg.

Belarus - France (21.45)

Holland - Belarus (21.45)

Belarus - Luxembourg (21.45)

Bulgaria - Belarus (19.00)

Sweden - Belarus (19.00)

Belarus - Bulgaria (21.45)

Luxembourg - Belarus (21.45)

Belarus - Sweden (19.00)

Belarus - Holland (21.45)

France - Belarus (21.45)

Winners of 9 qualifying groups based on the results of double round-robin tournaments (home and away) will receive direct tickets to the final stage of the 2018 World Cup from Europe. Another 4 passes in the play-offs will be played by the top 8 teams among the runners-up. Play-off matches will be held in November 2017.

Before starting match The national football team of Belarus in the League of Nations has three days left. Our footballers will play with the San Marino team on the field of the Dynamo stadium in a new uniform, which they presented to journalists and fans the day before. Presented in an unusual format - at the National Art Museum in Minsk.

Alexander Martynovich did not deny anyone a joint photo.

The footballers smiled shyly under the flashes of cameras, signed autographs and felt like the stars of the podium. Midfielder Ivan Mayevsky was snapped up and willingly shared his impressions:

- I like the form, beautiful! Bright colors, many interesting elements, ornament. There are no complaints about the quality and comfort either. This is the first time I participate in such a presentation. Everything is great, it turned out fun, the idea is definitely good. Why did you choose such a place? I myself am interested, so if you find out, tell me!

The answer to this question was found by the Deputy Director of the Communications Department of the Belarusian Football Federation Dmitry Gerchikov:

- We want to make the national team as close to the fans as possible, open and accessible. We decided that all presentation formats that were used before were too dry. We have a new uniform, an updated stadium, so the approach to the fans must be new. I think the National Museum of Art is a great platform, because football is a part of culture and history, it is patriotism. We try to preserve and enhance traditions, to make them close to the fans.

A queue lined up for the autographs of Sergei Chernik and Igor Stasevich.

The design of the kit for our national team was carried out by the Italian company Macron, which works with the leading teams of the Italian Serie A and clubs playing in the Champions League. Since this year, the company has become a technical sponsor of our federation, so the Italians have made an exclusive design uniform for Belarusian footballers. The head coach of the national team Igor Kriushenko liked it:

- I, of course, do not wear it - we, the coaches, have different equipment. But the design is original, there are details and subtleties that I think the fans will love. The presentation was great and emotional. Such positive emotions are always beneficial for children, they charge them in a good way. I hope there will be a lot of fans at the stadium. It is always pleasant to play with a large crowd of spectators, when they create the surroundings, support the team - this adds strength and emotions.

In general, the suit sits on the players - it's nice. Now the matter is small: it remains to work so that the form corresponds to the content and not only the clothes, but also the team's game are bright.

Let's praise our national football team, otherwise it's unclear when the next occasion will appear. On Monday evening, a pleasant presentation of the new play form took place in the rich scenery of the National Museum of Art main team country. From now on, it is worn by Italians from Bologna. The company is called Macron. The guys sewed cute kits for Sporting, Lazio, Real Sociedad, Nice and PAOK. Now they also sew for national teams. The atmosphere was festive. New form - and new life in which our football team do not mind to break into the first top tournament for themselves.

What is Macron?

In the life of our team there were German Adidas and Puma, English Miter and Umbro, something badly recognizable - and now the Italian Macron. This is an office from Bologna. A city famous for its universities and food. It was there that in 1971 the history of the new technical sponsor of the Belarusians began.

The manufacturers of the sports "kippah" in the Apennines are naturally inferior to monsters like Nike and Adidas, as well as the rapidly progressing Under Armor and New Balance. But connoisseurs respect them. Diadora, Kappa, FILA, Macron are an easy way to stand out.

The agreement with the new technical partner is valid until 2022. The Italians won the tender announced by UEFA as part of the Kit assistance program. According to its terms, Macron dresses the national and youth teams of little ones free of charge. football countries... Belarus is like that. Cyprus, Faroe Islands, Georgia, Albania, Moldova, Liechtenstein, Armenia, Georgia dress up under the same program.

At the same time, the manufacturer promises an individual design. Belarusians visited Bologna in July 2017. After negotiations, our design of the play uniform was developed. UEFA approved it.

If the national federation wants to dress up other teams in Macron - women, youth, then you will have to pay. The conclusion of a separate agreement for the supply of these positions was in the plans of the federation.

And also in plans successful performance in the League of Nations, which will give a chance to get into the composition of the European Championship.

What is the League of Nations?

A means of dealing with friendly matches, the semantic load of which in last years many could not understand. They say that there are few goals and objectives, and the players from the clubs break down and sometimes get injured.

True, the League of Nations is not only an opportunity to win something, but also a means of qualifying for the upcoming Euro.

In 2020, the format of the tournament will turn out to be quite bizarre. Yes, there will be 24 participants again (for the second time in history), but it will be held in 12 countries. The classical qualification will be played in a year, and not in two, as everyone is used to. The 55 national teams of the continent will be divided into 10 groups, the two best teams from each will go straight to the European Championship.

Four more teams will get there thanks to the League of Nations. Here is the most interesting thing for us.

There are four leagues in the League of Nations. Each league has groups. Our team is now in league D - the weakest. The rivals for Belarus are San Marino, Luxembourg and Moldova. Quite feasible.

If we win the group, there is an opportunity to compete for the Euro. Four teams from each league will compete in the playoffs. The joints will take place in March 2020. Places for the playoffs will first be allocated to each group winner, and if the team has already qualified for the European Championship, its place will go to the next the best team division.

In general, one of the 12 national teams, which is in the fifth or sixth draw basket, will take part in Euro 2020 for the first time. That is, we have a chance for the debut top tournament in the history of the country.

How did everything go?

From the start they made noise, then they gave Shuma. Not to say that it has gone. But in general, the choice of the artist was recognized as stylish.

It seemed that by the evening everyone would get tired of joking about Mikhail Shufutinsky, but in the crowd, on completely serious cabbage soup, they discussed how much his performance would cost and what the hype would be if the organizers decided on such an invitation.

The crowd, if we talk about it, consisted mostly of its own - journalists, sports specialists, sports marketers, honored fans. The "heels" of delivery drivers and taxis were driving by, from the windows were visible residents of neighboring houses - a man in an unbuttoned shirt, 2 women and one shaggy dog.

The presentation itself was a little awkward. All the players of the national team descended from the steps of the museum, since they are now gathering before the start of the League of Nations. Midfielders Igor Stasevich, Ivan Maevsky, defender Alexander Martynovich, forward Anton Saroka and goalkeeper Sergei Chernik showed game sets. White with red ornaments on the sides, red, respectively, with white. The goalkeepers will wear green.